Overview
Digital Marketing Specialist Jobs in Cairo, Egypt at Qusah Trading Stores
A Saudi company operating in the field of e-commerce and manufacturing, based in Cairo, is seeking a professional Digital Marketing Specialist to lead and implement digital marketing strategies and achieve growth and customer acquisition goals.
Responsibilities:
- Plan and execute customer acquisition strategies for various e-commerce stores affiliated with the company through different advertising platforms.
- Manage and allocate marketing budgets efficiently across advertising channels based on performance and return.
- Monitor and optimize campaign performance daily to increase return on advertising spend (ROAS) and reduce customer acquisition cost (CAC).
- Analyze campaign performance and track key performance indicators across different stages of the marketing funnel from visit to purchase completion.
- Prepare regular reports outlining results, recommendations, and improvement opportunities.
- Collaborate with the content and design team to develop innovative ideas and advertising campaigns that align with the nature of each platform and the target audience.
Requirements:
- Bachelor’s degree in Marketing, Business Administration, or any related field.
- Practical experience of at least 3 years in digital marketing and managing paid advertising campaigns.
- Experience in e-commerce and managing customer acquisition campaigns.
- Good knowledge of digital advertising platforms and performance analysis tools.
Title: Digital Marketing Specialist
Company: Qusah Trading Stores
Location: Cairo, Egypt
