Overview
Brand Marketing Executive Jobs in Abu Dhabi, UAE at GMG
Roles and responsibilities
The role holder is responsible forensuring effective implementation of Marketing activities acrossthe relevant focus area:
Events, PR, social media, Corporate
Communication
, etc. to support the marketing strategy andobjectives for the portfolio of
diverse
Sports Brands.
Job Description:
Work cohesively withall members of the marketing team to create an omni channelactivation plan and drive implementation to maximize brandexposure.
Assists the function to prepareregular reports and analysis on return on investment (ROI)
Monitorand benchmark competitor activities, category trends and consumerhabits in the market, recommending plans and actions to ensurecompetitive advantage.
Creates and managesperiodic
communication
summary report of all activities to keep theteam abreast of ongoing and completedinitiatives.
Identify activation opportunitiesacross channels and recommend innovativesolutions.
Liaise with internal team members(product team, brand team, etc.) as well as external teams(agencies, influencers andcommunities).Execute approved social mediacalendars in line with brand guidelines
Craftand liaise on briefs for content creation in line with brandguidelines
Coordinates with internal andexternal stakeholders to ensure smooth execution of sportsmarketing activities
Maintains records relatedto marketing expenses, and regularly updates management on budgetexpenditure and overall costs
Proficient userof MS Office (Excel, PPT,etc.)People Management:
Definesperformance goals at the start of the year in discussion with thereporting manager and ensures that the goals are achieved duringthe course of the year Takes ownership ofhis/her own learning agenda by identifying development needs inconsultation with the manager and agreeing on the individualdevelopment plan which goes beyond just training anddevelopment.
Keeps abreast of professionaldevelopments, new techniques and current issues through continuededucation and professionalgrowth
Functional/Technical
Competencies:
Socialmedia management
Contentplanning Vendormanagement Creativeproblem -solving  Desired candidate profile
1. Brand Strategy Development Define Brand  Vision and Positioning:
Collaborate withsenior
leadership
and marketing teams to define thebrand’s vision, mission, values, and unique sellingpropositions (USPs).Target Audience Analysis:
Conduct market research tounderstand customer needs, preferences, and behaviors. Segment theaudience and create tailored marketing strategies that resonatewith each segment.
Brand Differentiation:
Identify and communicate what setsthe brand apart from competitors and ensure that thisdifferentiation is reflected in all marketingmaterials.
2. Campaign Planning andExecution Campaign Strategy :
Develop comprehensive marketing campaignsthat align with business objectives and enhance brand visibility.
This includes advertising, digital marketing, and promotionalstrategies.
Cross-Channel Marketing:
Plan and execute marketing activitiesacross various channels, including digital (social media, email,website), traditional (print, TV, radio), and experiential (events,activations).
Budget Management
:
Work within a specified marketingbudget, ensuring the most …
Title: Brand Marketing Executive
Company: GMG
Location: Abu Dhabi, UAE
Category: Marketing / Advertising / PR
