Overview
Head of Marketing Jobs in Dubai, UAE/Dubai at Hero’s Journey
Overview
Hero’s Journey is the first AI-powered multi-modality fitness concept in the GCC — combining five training zones, proprietary programming, measurable progression, and a category-defining member experience.
We’re looking for an experienced, highly connected, and execution-driven Head of Marketing to lead our Dubai flagship launch, founding member growth, and market expansion.
This is a key leadership role reporting directly to the CEO — combining brand building, community, partnerships, influencer marketing, events, and performance-driven growth.
What You’ll Own Brand Launch & Growth
- Lead and execute the Dubai go-to-market strategy from pre-launch through grand opening and post-launch growth
- Build strong brand awareness and positioning within Dubai’s premium fitness and wellness market
- Own the launch of the local brand ecosystem, including social media, campaigns, and community presence
- Support founding member pre-sale and membership growth initiatives
- Drive lead generation, conversion, retention, and community engagement across all channels
Influencer, Community & PR
- Build and manage relationships with influencers, creators, athletes, media, and key Dubai communities
- Develop and execute influencer campaigns, creator partnerships, PR activations, and community collaborations
- Build a high-impact creator ecosystem across macro, micro, nano creators, run clubs, wellness communities, and local networks
- Organize launch events, wellness activations, partnerships, and brand experiences
- Develop referral, ambassador, and community programs to support organic growth and retention
Partnerships & Business Development
- Build strategic partnerships across fitness, wellness, hospitality, fashion, lifestyle, luxury, and corporate sectors
- Identify collaboration opportunities with brands, cafes, recovery concepts, wellness operators, and local communities
- Support B2B outreach and corporate wellness partnerships
Content, Social & Performance Marketing
- Oversee local content strategy, storytelling, and social media direction aligned with the global brand vision
- Coordinate with creative, content, and performance marketing teams
- Work closely with paid acquisition across Meta, Tik Tok, and digital growth channels
- Monitor and optimize CAC, lead quality, conversion, retention, funnel performance, and ROI
- Stay ahead of fitness, wellness, social media, and creator trends in Dubai and globally
Requirements
- 5+ years of marketing experience within fitness, wellness, hospitality, lifestyle, luxury, or premium consumer brands
- Strong understanding of the Dubai premium market and consumer behavior
- Existing network of influencers, creators, media contacts, communities, and strategic partners in Dubai
- Proven experience launching brands, studios, clubs, hospitality concepts, or large-scale campaigns
- Strong execution, project management, and leadership skills
- Performance-driven mindset with solid understanding of acquisition, growth metrics, and customer lifecycle marketing
- Ability to thrive in a fast-paced, high-growth, startup environment
Preferred
- Experience in boutique fitness, wellness, hospitality, or premium lifestyle brands
- Strong background in events, influencer marketing, partnerships, and community-led growth
- Familiarity with Meta / Tik Tok marketing ecosystems
- Arabic language and/or UAE driving license are a plus
Key Success Metrics
- Community growth, brand awareness & engagement
- Successful launch execution and Year 1 growth
Compensation
AED 18,000–25,000 + performance-based bonus
How to Apply
Fill out our application form — we’d love to hear from you (Use the “Apply for this Job” box below)./m
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Title: Head of Marketing
Company: Hero’s Journey
Location: Dubai, UAE/Dubai
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