Overview
Senior Trade Development Executive Jobs in Doha, Qatar at Ali Bin Ali
OBJECTIVE/ PURPOSE OF THE JOB
The Senior Trade Development Executive is responsible for driving excellence in in – store execution across General Trade (GT) channels, specifically focusing on Impulse, Petrol, and Small Self-Service (SSS) stores. The role excludes Modern Trade (MT) due to operational limitations and the existing capability of MT sales teams to perform quality audits independently.
KEY RESPONSIBILITIES
1. In-Store Retail Audits (IR Audits):
Conduct regular audits across all GT outlets to assess compliance and execution standards.
Identify gaps in execution and follow up with corrective actions in coordination with the sales team.
2. Execution Specialist:
Drive and secure Share of Shelf (SOS) across key categories.
Ensure strict adherence to planograms in-store.
Work closely with sales teams to ensure NBL (Next Best Location) compliance.
Oversee and ensure consistent implementation of PICOFS (Perfect In-Store Conditions for Success) across all GT stores.
3. Checkout Zone Development:
Lead the installation and measurement of customized checkout units.
Drive the deployment strategy to ensure:
100% checkout penetration in eligible stores.
Creation of effective checkout hotspots to influence impulse purchases.
4. Asset Management Expertise:
Recommend the most suitable assets (e.g., chillers, freezers) for each store based on store profile and size.
Ensure proper placement and visibility of assets for maximum impact.
Maintain asset effectiveness by:
Ensuring cleanliness and functionality.
Monitoring for misuse and preventing damage.
5. Retail Intelligence & Market Insights:
Be the first point of contact for identifying new store openings within the territory.
Monitor and report on competitor activity, including promotions, displays, and new product placements.
Provide actionable insights to the sales and category teams for strategy alignment.
6. Analysis & Reporting:
Regularly analyze audit findings and store execution performance to identify trends, opportunities, and recurring issues.
Provide data-driven insights to sales leadership to support strategic decision-making.
Monitor KPIs such as SOS compliance, asset utilization, checkout execution, and audit scores.
Use insights from competitor activity and market intelligence to recommend tactical adjustments.
7. People Management & Cross-functional Collaboration
Coach and support sales representatives on execution standards and retail best practices.
Influence and motivate field sales teams to maintain high levels of in-store excellence.
Work collaboratively with trade marketing, sales, and asset management teams to ensure unified in-market efforts.
Facilitate knowledge sharing and best practice dissemination across territories.
8. Innovation & Continuous Improvement:
Skills
JOB REQUIREMENT
Bachelor’s Degree
3 – 5 Years of experience
Marketing Campaigns and Promotions
Strong understanding of sales and distribution networks
Knowledge of market research and customer behavior
Data analysis and territory planning
Experience in field sales or regional sales roles
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Title: Senior Trade Development Executive
Company: Ali Bin Ali
Location: Doha, Qatar
Category: Sales (Business Development), Retail (Business Development)
