Overview
Senior Performance Media Buyer Jobs in 6th of October, Egypt at AdFirst
Company
AdFirst is a growth advisory and execution business specialised in performance marketing and commercial strategy for DTC e-commerce brands. We operate across two divisions – Consulting and Execution – and we hold ourselves to a standard that most of the industry doesn’t.
Position
As Senior Media Buyer, you will own paid media execution across a portfolio of DTC e-commerce clients. This is a full-accountability role – you design the strategy, build and manage the campaigns, drive the results, and develop the junior talent around you. You will work in a Pod/Team in the execution division that is allocated clients 10-15 clients in total. You will work closely with our strategists and CRO specialist to ensure every element of the client funnel is aligned and performing.
Key responsibilities:
- Design paid media strategies from the ground up — platform selection, budget allocation, funnel structure, and testing roadmaps aligned to each client’s commercial goals
- Build, launch, and manage campaigns across Meta and Google (Search & Display), with TikTok and YouTube as additional channels depending on client needs
- Monitor performance daily and apply structured optimisation decisions — scaling what works, cutting what doesn’t, and always knowing why
- Own budget pacing, account hygiene, and naming conventions across all accounts
- Set and track KPIs including CAC, ROAS, CPL, and conversion rate — and clearly articulate performance logic to internal teams and stakeholders
- Prepare weekly performance reports and proactively flag risks before they become problems
- Contribute to internal SOPs, playbooks, and testing frameworks
- Mentor and review the work of junior buyers, raising execution standards across the team
Working hours: Sunday–Thursday, 10AM–6PM (core with flexibility)
Location: Remote (with occasional on-site days – workspace)
Benefits: Competitive salary base salary dependent on experience, performance bonus, remote with occasional in-office collaboration, direct ownership of high-growth DTC client accounts, and meaningful progression as the performance division scales
Title: Senior Performance Media Buyer
Company: AdFirst
Location: 6th of October, Egypt
