Overview
Senior Executive – Paid Media Jobs in Dubai, UAE at A Legal Service Provider In UAE
Multi-Channel Media Buying & Strategy
• Manage Google Ads (Search, Display, Demand Gen, YouTube)
• Execute Meta (Facebook & Instagram) lead gen campaigns
• Run LinkedIn Ads for HNI targeting
• Manage and optimize campaigns on ByteDance (TikTok Ads) to drive scalable lead generation through creative-led strategies and audience targeting
• Plan and execute performance campaigns on X (Twitter Ads), focusing on reach, engagement, and conversion-driven outcomes
• Optimize and reallocate budgets based on performance
Optimization & Growth Opportunities
• Ongoing keyword research for high-intent opportunities
• GDN & Demand Gen placement audits (brand safety & quality)
• A/B testing (ads, creatives, landing pages)
• Search term optimization (EN & AR campaigns)
• Audience building (retargeting & lookalikes)
Lead Generation & Funnel Management
• Optimize full funnel (ads ? landing page ? conversion)
• Improve lead quality using AI + audience controls
• Handle platform policy limitations with support teams
• Ensure accurate tracking (GTM, GA4, attribution models)
Reporting, DDA & Insights
• Performance reporting (CPA, CTR, CR) with actionable insights
• Data-Driven Attribution (DDA) analysis for channel impact
• Heatmap analysis (user behavior, scroll, clicks)
Title: Senior Executive – Paid Media
Company: A Legal Service Provider In UAE
Location: Dubai, UAE
