Overview
Senior Digital & Social Manager Jobs in Dubai, UAE at Al-Futtaim
Job Requisition :166710
Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world’s most admired andinnovativebrands.
Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values ofrespect, excellence,collaborationand integrity;
Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.
We are currently seeking an experienced communications professional to join our Group Communications team in the capacity of Senior Digital & Social Manager.
Overview of the role
The Senior Digital and Social Manager is a pivotal role within the group communications team, responsible for driving our brand’s online presence and digital marketing strategies. This role demands a strategic thinker who can lead and execute comprehensive digital and social media campaigns that align with our business objectives. The Senior Digital Manager will oversee all aspects of our digital marketing efforts, including content creation, social media management, SEO, paid advertising, and analytics.
As a leader, you will guide a team of digital marketing professionals, collaborate cross-functionally with internal teams, and manage external partners to ensure that our digital initiatives drive brand engagement, lead generation, and overall business growth. The ideal candidate is a data-driven marketer with a deep understanding of digital channels, a passion forinnovativemarketing, and the ability to adapt to the ever-changing digital landscape.
What you will do
Digital Strategy Development
Develop and implement the group’s overarching digital strategy for social media and our group corporate website in line with business objectives.
Define KPIs and metrics to measure success across channels, ensuring alignment with brand and marketing goals.
Identify and capitalize on emerging digital trends and opportunities.
Group Social Channels Management
Own and manage all group-level social media platforms (Linked In, Facebook, Instagram, X, You Tube, etc.).
Develop and execute a robust content calendar for each platform, ensuring content aligns with ourcommunicationpillars and business priorities.
Oversee community management to foster engagement, respond to queries, and protect brand reputation.
Monitor and analyze performance, creating regular reports with actionable insights to improve reach, engagement, and followers.
Work with internal and external creative teams to produce high-quality,impactfulcontent tailored to each channel.
Plan and manage paid social media campaigns, ensuring alignment with business objectives and maximizing ROI. Work with media buying teams and agencies to allocate budgets effectively, identify target audiences, and set performance benchmarks.
Group Website Management
Oversee the maintenance, updates, andoptimizationof the corporate website (dotcom), with a focus on user experience and performance.
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Title: Senior Digital & Social Manager
Company: Al-Futtaim
Location: Dubai, UAE
Category: Marketing / Advertising / PR, Management
