Overview
Office Cleaner Jobs in Dubai at Kartal Group
Job Purpose
The purpose of the Marketing Manager role is to support new and LFL sales in the local store and online estate by creating and implementing marketing plans and campaigns. Success in the role is marketing which drives metrics for footfall, social impressions, web visits and in-store and digital sales.
We are a fast-growing business with ambitious expansion plans, and as a marketing team, our aim is to ensure that our brand and communications speak to the values of our business: Craft, Exploration, Rituals and Community. In the Marketing team in any country, like the whole of team Knoops around the world, we are all ambassadors for our brand and for expertly crafted chocolate drinks.
Roles & Responsibilities
The Marketing Manager is responsible for developing, implementing and reporting on marketing plans to drive footfall, brand awareness and sales for drinks in-store and retail. As a small team, the role involves the ability to happily flex between strategic planning and practical campaign implementation.
Marketing campaigns and promotions framework will be provided by Knoops Global. The job to be done for the Marketing Manager is to schedule and implement in line with the local business plan and the local cultural calendar, and to keep a robust reporting framework.
Campaign leadership
Create and implement an annual marketing calendar including seasonal marketing campaigns across stores and online
Support new store openings with marketing campaigns to ensure a busy opening and optimal footfall
Run marketing campaigns to acquire & convert new customers for DTC and app use
Ensure seasonal Knoopology / NPD is introduced to the operational team in an effective way
Collaborate with Global Marketing Manager to leverage global marketing plans and creative assets
Adapt Global creative for local use, where required
Manage any creative development in line with brand guidelines and campaign content
Ensure media and partnership enquiries are aligned with the brand and broader business objectives
POS
Use Global Marketing Visual Merchandising Guildelines and Marketing Standards; adapt seasonally and communicate to Operations teams
Drive POS (Visual Merchandising and Marketing Standards) standards within the business through monthly audits & share results monthly
Digital
Grow loyalty email database for newsletter and app, setting and aiming to exceed annual targets
Target 3%+ sales mix on the app via marketing
Email the database 1/month, at minimum
Grow a viral and vibrant social media community on Instagram and LinkedIn using the global content provided, plus local adaptation where it will add value
Brand / PR
Support the PR agency to deliver their objectives by proactive and timely sharing of campaign information and new store information
Lead PR strategy plans with Country Head and ensure objectives are met and on track via monthly reports and weekly status reports
Facilitate the approval of press releases and other agency output, ensuring information is accurate and presents the brand appropriately
Act as the Customer Happiness champion: respond to all customer queries in social media, Google My Business, Trip Advisor (& other local review platforms), email and telephone within Gorgias and share monthly and quarterly effectiveness reports
Management & Reporting
Produce monthly effectiveness reports to track in-store, digital and PR campaign performance
Produce quarterly management reports on marketing effectiveness and ‘the quarter ahead’ plans
Lead monthly meetings on behalf of your local market with Global Marketing team
Act as the brand guardian for all assets created internally and externally
Manage the marketing budget and report on this quarterly
Manage external suppliers/freelancers/agencies as required – eg design, CRM, social etc.
Key Skills
Local market retail marketing experience
Autonomous way of working, confident to be self-motivated
Collaborative attitude, keen to work within a global marketing matrix
Happy working in a new, fast-growing business environment
About Us
Knoops is a maker of expertly crafted chocolate drinks founded by Jens Knoop in Rye, Sussex, in 2013. Knoops is on a mission to bring joy and exploration to people around the world through its range of 21 high quality sustainably-sourced chocolates. Each chocolate is the best the team can find – from a 28% White from Colombia to a 100% Extra Dark single origin from the Philippines. Knoops is an internationally-minded business with made-to-order and retail drinks sold in-store, on our own website and in third party retail. In the UK, there are 24 Knoops stores, and a direct-to-customer business through Knoops.co.uk. Knoops also sells its hand-flaked drinking chocolate in leading retailers including Harrods, Selfridges and Whole Foods. Knoops roasts its own specialty coffee in the company’s London roastery – a perfect single origin for a Mocha. Knoops’ first international site is in City Centre Mirdif in Dubai, which opened in November 2024.
Job Type: Full-time
Title: Office Cleaner
Company: Kartal Group
Location: Dubai
