Overview
Marketing Manager Jobs in Doha at AFG College with UoA
Job Summary
The Marketing Manager is responsible for leading and executing strategic marketing initiatives to promote AFG College and its University of Aberdeen programmes. The role focuses on brand positioning, digital marketing, campaign management, and supporting student recruitment objectives in line with international higher education standards.
Key Responsibilities
Marketing Strategy & Campaigns
- Develop and implement comprehensive marketing strategies to promote academic programmes and institutional branding.
- Lead multi-channel marketing campaigns across digital, print, and media platforms.
- Ensure alignment with University of Aberdeen branding and academic guidelines where applicable.
Digital Marketing & Brand Management
- Oversee the institution’s digital presence, including social media, website content, and email marketing.
- Manage content development in collaboration with designers, agencies, and media partners.
- Monitor brand consistency across all marketing communications.
Collaboration & Reporting
- Work closely with admissions and senior management to align marketing initiatives with enrollment targets.
- Track, analyze, and report on campaign performance, lead generation, and conversion metrics.
- Identify market trends and opportunities to strengthen institutional visibility and competitiveness.
Qualifications & Skills
- Bachelor’s degree in Marketing or a related field (mandatory).
- Minimum of 10 years’ experience in marketing, preferably within higher education or an international academic environment.
- Strong leadership, communication, and stakeholder management skills.
- Proven expertise in digital marketing, campaign management, and brand strategy.
- Analytical mindset with the ability to interpret data and optimize performance.
- Experience with CRM systems and email marketing platforms is an advantage.
Job Type: Full-time
Work Location: In person
Title: Marketing Manager
Company: AFG College with UoA
Location: Doha
