Overview
Head of Marketing & Growth Jobs in Dubai at DOCTOR STYLE FOR DERMATOLOGY
Head of Marketing & Growth
Location: Dubai, UAE
About Doctor Style Clinics
Doctor Style Clinics is a leading dermatology and aesthetic clinic with over 15 years of experience and branches across Dubai, Riyadh, and Jeddah. We are committed to delivering exceptional patient care through world-class medical expertise, advanced technologies, and a premium patient experience.
We are seeking an experienced Head of Marketing & Growth to lead our marketing function, strengthen our brand, and drive sustainable business growth across all locations.
Position Summary
The Head of Marketing & Growth will develop and execute the clinic’s marketing strategy while overseeing every stage of the patient journey—from brand awareness and patient acquisition to retention and loyalty.
The successful candidate will combine strategic thinking with strong commercial acumen, ensuring that every marketing initiative contributes to measurable business growth and an exceptional patient experience.
Key Responsibilities
Marketing Strategy & Business Growth
- Develop and execute the clinic’s overall marketing strategy in line with business objectives.
- Drive patient acquisition, revenue growth, and long-term patient retention.
- Identify new growth opportunities across services, markets, and customer segments.
- Establish annual and quarterly marketing plans with measurable objectives.
- Prepare and manage the marketing budget while maximizing return on investment.
Digital Marketing & Paid Media
- Lead digital marketing initiatives across Meta, Google, TikTok, YouTube, and emerging platforms.
- Monitor campaign performance and continuously optimize customer acquisition costs and return on ad spend.
- Collaborate with agencies and internal teams to ensure effective campaign execution.
- Evaluate new advertising opportunities and marketing technologies.
Website & Digital Experience
- Oversee the clinic’s website as a primary patient acquisition channel.
- Continuously improve website performance, user experience, and conversion rates.
- Develop high-converting landing pages for campaigns and individual services.
- Direct SEO initiatives to increase high-intent organic traffic.
- Coordinate with developers to maintain website functionality, speed, and security.
- Ensure accurate analytics and performance tracking across all digital assets.
Brand, Organic Content & Communications
- Maintain and strengthen the Doctor Style Clinics brand across all channels.
- Lead the content strategy, ensuring it aligns with business objectives and reflects the clinic’s positioning.
- Guide the production of educational, promotional, and doctor-led content.
- Review all marketing communications to ensure consistency, quality, and compliance.
Patient Retention & CRM
- Develop strategies to improve patient retention and lifetime value.
- Oversee CRM initiatives, including WhatsApp communications, email campaigns, loyalty programs, and automated patient journeys.
- Analyze patient behavior to improve rebooking and repeat visit rates.
Public Relations & Influencer Marketing
- Develop partnerships with media outlets, influencers, and strategic partners.
- Manage public relations initiatives that strengthen brand awareness and credibility.
- Evaluate influencer collaborations based on measurable business outcomes.
Marketing Operations & Team Leadership
- Lead, mentor, and develop the marketing team.
- Coordinate the activities of internal staff, external agencies, photographers, videographers, designers, and developers.
- Establish efficient workflows and ensure projects are delivered on time and within budget.
- Foster a collaborative, creative, and results-oriented culture.
Analytics & Performance
- Monitor marketing performance using data and analytics.
- Prepare regular performance reports for senior management.
- Track and improve key performance indicators across all marketing channels.
- Use insights to refine strategies and support business decisions.
Key Performance Indicators (KPIs)
Success in this role will be measured through:
- Revenue growth
- Patient acquisition cost (CAC)
- Return on advertising spend (ROAS)
- Lead-to-booking conversion rate
- Booking-to-show-up rate
- Website conversion rate
- Organic website traffic
- Patient retention and repeat visit rate
- Marketing contribution to overall clinic revenue
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- 7+ years of marketing experience, including leadership responsibilities.
- Demonstrated success in developing and executing growth-focused marketing strategies.
- Strong understanding of digital marketing, CRM, SEO, website optimization, analytics, and performance marketing.
- Experience managing cross-functional teams and external agencies.
- Excellent analytical, communication, and leadership skills.
Preferred
- Experience in healthcare, aesthetics, dermatology, cosmetic surgery, hospitality, or other premium consumer brands.
- Experience working within the GCC region.
- Familiarity with Google Analytics, Meta Ads Manager, Google Ads, CRM platforms, and marketing automation tools.
What We’re Looking For
We’re looking for a commercially minded marketing leader who combines creativity with analytical thinking. The ideal candidate understands that successful marketing extends beyond generating awareness—it creates measurable business results, strengthens patient relationships, and supports sustainable growth.
Pay: From AED20,000.00 per month
Work Location: In person
Title: Head of Marketing & Growth
Company: DOCTOR STYLE FOR DERMATOLOGY
Location: Dubai
