Overview
Head of Marketing Jobs in الرياض at DEOW INTERNATIONAL
HEAD OF MARKETING – CHILDREN’S TOYS & APPAREL
Location: Kuwait & Saudi Arabia
Employment Type: Full-Time
Industry: Children’s Toys, Apparel & Retail
Salary: Up to SAR 25,000 per month
Job Summary
We are seeking an experienced and commercially driven Head of Marketing to lead the marketing strategy, brand development, and business growth of a children’s toys and apparel company across Kuwait and Saudi Arabia.
The ideal candidate will have strong experience in retail, children’s products, toys, apparel, fashion, FMCG, e-commerce, or consumer brands, with a proven track record of increasing brand awareness, customer engagement, and revenue.
Key Responsibilities
- Develop and execute the overall marketing strategy for Kuwait and Saudi Arabia.
- Lead brand positioning, marketing campaigns, product launches, and promotional activities.
- Develop strategies to increase brand awareness, customer acquisition, sales, and market share.
- Manage retail, e-commerce, social media, digital, and marketplace marketing activities.
- Lead performance marketing, social media, content marketing, influencer campaigns, and CRM initiatives.
- Develop seasonal campaigns for Ramadan, Eid, back-to-school, holidays, and new product launches.
- Manage marketing budgets and maximize campaign ROI.
- Analyze customer behavior, market trends, competitor activities, and market opportunities.
- Develop partnerships with influencers, malls, retailers, schools, family platforms, and relevant organizations.
- Manage creative, media, digital, and PR agencies.
- Work closely with sales, merchandising, e-commerce, and retail teams to achieve business targets.
- Track marketing KPIs including sales growth, customer acquisition, conversion, engagement, and ROI.
- Drive e-commerce growth through SEO, SEM, paid advertising, social commerce, and marketplace campaigns.
- Ensure consistent brand identity across all markets and customer touchpoints.
- Build, lead, and mentor the marketing team.
Requirements
- Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field.
- 10+ years of marketing experience, preferably in a senior leadership position.
- Strong experience in children’s toys, apparel, fashion, retail, FMCG, e-commerce, or consumer brands.
- Proven experience working in Saudi Arabia and/or Kuwait.
- Strong understanding of GCC consumer behavior and retail markets.
- Proven track record of successfully managing marketing campaigns and budgets.
- Strong knowledge of digital marketing, performance marketing, social media, e-commerce, and brand management.
- Excellent commercial and strategic thinking with a strong focus on revenue growth.
- Experience managing agencies, influencers, media partners, and marketing teams.
- Excellent leadership, communication, negotiation, and analytical skills.
- Arabic language and GCC market experience will be an advantage.
Preferred Experience
Experience in the following will be highly preferred:
- Children’s toys and games
- Kids’ apparel and fashion
- Baby and children’s retail
- E-commerce and online marketplaces
- Multi-store retail businesses
- GCC brand expansion
- Influencer and family-focused marketing
- Consumer and lifestyle brands
Key Skills
Marketing Strategy | Brand Management | Retail Marketing | Digital Marketing | Performance Marketing | E-commerce | Social Media | Influencer Marketing | CRM | Customer Acquisition | Campaign Management | Market Research | Budget Management | GCC Markets | Team Leadership
Compensation
Salary: Up to SAR 25,000 per month, depending on experience and qualifications.
Work Location: Kuwait & Saudi Arabia
Pay: ﷼20,000.00 – ﷼25,000.00 per month
Experience:
- Marketing: 10 years (Required)
Language:
- arabic (Required)
Work Location: In person
Title: Head of Marketing
Company: DEOW INTERNATIONAL
Location: الرياض
