Overview
Creative Director – Long Form Content Jobs in Dubai, UAE at Kershaw Leonard
Our client is a World Leader in the export of tax-free motors. They have been providing quality vehicles to government agencies, NGO’s, hospitals, embassies, business and private customers from their branches located in Belgium, Australia, Thailand, Germany, United Kingdom and the United Arab Emirates.
Job Purpose
To lead the strategy, planning, and execution of long-form content for the CEO personal brand and the company across YouTube, editorial platforms, and campaign-level storytelling initiatives. The role is responsible for developing high-retention, high-impact content formats that drive audience growth, strengthen brand positioning, and support long-term engagement through strategic storytelling and content planning.
Key Responsibilities
Content Strategy & Storytelling
* Develop and execute long-form content strategies aligned with the personal brand and the company's positioning in the brokerage and premium business space.
* Conceptualize original content ideas including documentaries, blogs, interviews, deep-dives, founder-led storytelling, and event coverage.
* Develop scripts, episode structures, storytelling frameworks, and content narratives designed to maximize audience retention and engagement.
* Create scalable content formats and episodic series that support long-term audience growth and brand consistency.
Editorial Planning & Campaign Coordination
* Build and manage structured editorial calendars with consistent publishing schedules across YouTube and digital platforms.
* Coordinate with videographers, editors, PR, and marketing teams to ensure smooth content execution and campaign alignment.
* Support campaign-level storytelling initiatives aligned with business launches, partnerships, events, and brand objectives.
* Ensure consistency in visual identity, messaging, tone, and storytelling style across all long-form content.
Performance Analysis & Optimization
* Analyze performance metrics including watch time, retention rate, engagement, subscriber growth, and audience behavior.
* Optimize content strategies and storytelling approaches based on analytics, platform trends, and audience insights.
* Identify high-performing formats and replicate scalable content structures to improve growth and performance.
* Prepare monthly performance reports and strategic recommendations for management review.
Creative Innovation & Audience Growth
* Stay updated with YouTube trends, audience psychology, storytelling techniques, and platform algorithm changes.
* Research emerging content formats, creator trends, and competitor strategies to maintain content relevance and competitive positioning.
* Support founder-led marketing initiatives through innovative storytelling and premium brand positioning strategies.
* Utilize AI tools, analytics platforms, and content planning systems to improve creative efficiency and content performance.
Title: Creative Director – Long Form Content
Company: Kershaw Leonard
Location: Dubai, UAE
