Overview
Visual Merchandiser Jobs in Dubai, UAE at Apparel Group
Position Objective
The position is responsible for developing, delivering, and communicating visual concepts that promote the brand, products, and services in-store. The role also trains and coaches store teams on visual merchandising standards and manages daily, weekly, and seasonal visual presentation activities.
Key Responsibilities
Brand Image & Store Presentation
- Ensure brand identity and visual presentation standards are maintained across window displays and in-store areas.
- Create attractive displays that drive customer engagement and sales.
- Implement brand-specific visual merchandising guidelines.
- Coordinate store displays according to brand strategy and seasonal campaigns.
- Develop floor plans and maximize visual impact across the sales floor.
- Arrange merchandise, fixtures, signage, mannequins, and display elements effectively.
- Utilize creative lighting and display techniques to enhance product presentation.
- Re-merchandise stores based on new product launches and fashion trends.
- Ensure proper product placement and category merchandising.
Commercial & Sales Support
- Work closely with Operations and Brand Management teams to increase sales.
- Support promotional campaigns, product launches, and seasonal activations.
- Maximize visibility of new collections and key commercial products.
- Gather feedback on merchandise performance and customer response.
- Monitor visual effectiveness and recommend improvements.
Training & Coaching
- Train and coach Store Managers, Assistant Store Managers, and Sales Associates on VM standards.
- Conduct regular store visits and audits.
- Ensure VM guidelines are consistently implemented across all assigned stores.
- Support store teams in maintaining visual standards daily.
Store Openings & Projects
- Participate in new store openings and refits.
- Ensure visual merchandising standards are implemented before launch.
- Coordinate with Operations, Projects, and Brand teams during store setup.
Reporting & Documentation
- Take photographs of all display changes and maintain VM records.
- Submit store visit reports and action plans.
- Track implementation of VM directives and campaign rollouts.
Market Research
- Conduct regular research on fashion, retail, customer behavior, and market trends.
- Benchmark competitors and identify best practices in visual merchandising.
- Recommend innovative display concepts aligned with brand positioning.
Qualifications
- Diploma or Bachelor’s degree in Fashion, Visual Merchandising, Retail, Marketing, or related field.
- 2–5 years of Visual Merchandising experience in Fashion, Footwear, Beauty, or Lifestyle Retail.
- Strong understanding of retail display principles, planograms, and store layouts.
- Good knowledge of fashion trends and consumer behavior.
- Proficiency in Microsoft Office and retail reporting tools.
- Excellent communication and presentation skills.
- Ability to travel across stores within the UAE.
Key Competencies
- Creative Thinking
- Commercial Awareness
- Attention to Detail
- Trend Forecasting
- Planning & Organization
- Training & Coaching
- Stakeholder Management
- Time Management
- Visual Storytelling
- Retail Operations Knowledge
Title: Visual Merchandiser
Company: Apparel Group
Location: Dubai, UAE
