Overview
Ticketing Marketing Executive – Saudi National Jobs in Riyadh, Saudi Arabia at Informa Group Limited
Ticketing Marketing Executive – Saudi National
Company Description
is rewriting the events playbook. Itspurposeis transformational, its DNA digital, and its ambition unprecedented. Over the next 12 months, Tahaluf will scale to further increase its lead as the largest B2B Live and On Demand Events organiser in Saudi Arabia: by SQM, Attendance, Colleagues and Revenue.
To scale at this pace requires impeccable local partners, and Tahaluf is proud to enjoy the support and partnership of several Gov and Non Gov Organisations that are at the apex of Saudi’s B2B and B2C large scale events scene. In fact, our partners don’t just support the expansion of live events in the Kingdom; they’re also the partner of choice for heavyweights like Apple, Amazon and Ali Baba.
Be part of something BIG!
Building on the success of record-breaking tech event, which grew to be the world’s largest tech event globally in terms of attendee numbers in just its second edition, and award-winning cyber-security event, Tahaluf is bringing iconic Informa brands to the Kingdom of Saudi Arabia.
Job Description
We are launching award-winning brands and scaling faster than any event organiser in history. Take a leap with Tahaluf, we are offering you the chance to:
Work within ahighlydynamicbusinesswith theenergy and style of a start-up
Be part ofbuilding a businessthat is launching new products and events at scale
Grab an opportunity toaccelerate your careerand make a real impact.
The Ticketing Marketing Executive helps design and deliver critical aspects of the marketing strategy to achieve commercial objectives and revenue targets. Achieves this through the execution of the delivery of the brand, accurate customer segmentation, data analytics, campaign planning and multi-channel optimisation.
KEY RESPONSIBILITIES:
Work with the wider marketing team to help deliver the ticketing marketing strategy for Money 20/20, focusing on new registration acquisition andupsellingof registrations to generate commercial revenue. Administer and help develop campaigns focused around ticketing and revenue generation. Execute marketing plans to drive potential attendee engagement and increased ticket sales. Manage implementation of marketing plans across all marketing channels, monitoring effectiveness and provide recommendations to the wider marketing team.
Provide specific ticket purchase focus across all digital communications; from website, CRM, social, app. Monitor activities of main event competitors and provide feedback.
Develops new and creative organic search growth strategies for each stage of a customer’s ticketing purchasing lifecycle, in accordance to the unique digital trends and platforms of various international markets. Design and implementation of testing and optimisation strategies (including A/B testing, landing pages and CTAs).
ANALYSIS & INSIGHT
Monitor campaign performances by producing relevant and timely reports. Recommend changes to campaign execution based on data insights. Identify trends and insights, and optimize spend and performance based on the insights. Share relevant insights with the wider marketing team to drive revenues or pursue new opportunities.
MARKETING EXECUTION
Work with marketers to identify the target universe and key segments within the target universe from a ticketing perspective. Excellent time keeper, with ability to juggle multiple projects. Self-motivating with strong ability to work both …
Title: Ticketing Marketing Executive – Saudi National
Company: Informa Group Limited
Location: Riyadh, Saudi Arabia
Category: Marketing / Advertising / PR
