Overview
Ticketing & Fan Engagement Manager Jobs in Jeddah, Saudi Arabia at Al-Ahli Club Company
Job Purpose
The Ticketing & Fan Engagement Manager owns the full ticketing and fan marketing journey at Al Ahli Club Company from strategy and pricing through to sales execution, renewals, and post-match engagement. This role bridges revenue generation with fan experience, ensuring that every ticket sold contributes to both the Club’s bottom line and the matchday atmosphere. Responsible for CRM segmentation, campaign management, and ticketing programming, these individuals turns fan data into fan loyalty and ticket sales into sustainable revenue growth.
Generic
Accountabilities
- Uphold Al Ahli Club Company’s brand standards and values in all fan-facing communications and campaigns.
- Collaborate cross-functionally with Marketing, Partnerships, and Matchday Operations to deliver a cohesive fan experience.
- Maintain compliance with all ticketing regulations, data privacy standards, and commercial policies.
- Contribute to post-match reporting and continuous improvement of the ticketing and engagement function.
- Foster a data-driven, performance-oriented culture within the team.
- Comply with all organizational policies and procedures.
Key Accountabilities
- Own the full ticketing and fan marketing journey end-to-end from product design and pricing to sales campaigns and post-match engagement.
- Lead the CRM platform strategy, including fan segmentation, behavioral analysis, and personalized pre- and post-match communications.
- Develop and execute ticketing strategy and programming setting pricing tiers, managing sales oversight, driving segmentation, and overseeing renewal campaigns.
- Plan and execute targeted surveys and fan engagement initiatives to gather insights and strengthen the Club’s relationship with its fanbase.
- Manage the Ticketing Senior Specialist, ensuring smooth day-to-day execution of platform operations and sales reporting.
- Collaborate with Marketing on promotional campaigns and with Partnerships on sponsor-linked ticketing activations.
- Track and report on ticketing revenue, conversion rates, and fan engagement KPIs using data to inform decisions and optimize performance.
- Identify opportunities for new ticket products, packages, and engagement touchpoints that drive both revenue and fan satisfaction.
Education
Bachelor’s degree in Marketing, Business Administration, or a related field.
Experience
- 6–8 years of experience in ticketing, CRM, fan engagement, or sports marketing ideally within a professional sports club, entertainment venue, or live events company.
- Proven track record in ticketing strategy, pricing optimization, and campaign management.
- Experience managing CRM platforms and using fan data to drive personalized communications and revenue.
Skills
- Strong strategic thinking with the ability to balance revenue targets and fan experience.
- Excellent analytical skills comfortable interpreting data, building dashboards, and making data-driven recommendations.
- Strong project management and organizational skills.
- Creative and fan-centric mindset with a passion for sport and live experiences.
- Proficiency in CRM platforms, ticketing systems (e.g., Webook), and digital marketing tools.
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Title: Ticketing & Fan Engagement Manager
Company: Al-Ahli Club Company
Location: Jeddah, Saudi Arabia
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