Overview
Social Media Specialist – Real Estate Jobs in Doha at UPO Real Estate
Job Title: Social Media Specialist – Real Estate
Location: Doha
Type: Full-Time
Languages: English &/or Arabic
Experience: 2+ years in real estate, luxury lifestyle, or a similar visual industry
About the Role:
We’re a fast-growing real estate brokerage creating content that actually sells properties and builds brand equity. As our in-house Social Media Content Creator, you’ll own the full cycle — from content strategy and creation to publishing. You’ll be the digital voice of our properties and agents, crafting content that drives engagement, leads, and visibility.
What You’ll Do:
- Develop monthly content calendars (organic + ad content) across Instagram, TikTok, LinkedIn, YouTube Shorts, Facebook, and Snapchat.
- Create 15–20 engaging organic posts/month (Reels, Stories, Carousels, Trends) and 9-10 ad creatives/month.
- Write captions, scripts, and copy in English and Arabic that hooks attention and converts.
- Edit basic video formats (Reels, trending audio) and publish directly using scheduling tools.
- Analyse post-performance and use insights to guide future content ideas.
- Stay ahead of platform trends and adapt them to real estate in fresh, creative ways.
- Plan, launch, and manage paid digital campaigns, with a strong focus on META Ads Manager (Facebook & Instagram).
- Develop tailored campaign strategies aligned with the company’s real estate offerings, targeting the Qatar market including locals and expat communities.
- Conduct A/B testing of ad creatives, placements, and targeting to improve performance.
Platform Management
- Create and manage paid advertising campaigns across:
- META (Facebook & Instagram)
- Youtube, Real Estate website, and others
- Snapchat, TikTok, Twitter/X, and LinkedIn, where applicable.
- Utilize WhatsApp Business and Lead Generation Forms effectively for property inquiries.
Content & Creative Input
- The Digital Marketer will be responsible for creating engaging content across digital platforms, including planning, shooting, and editing high-quality videos, as well as designing impactful graphics and marketing materials that align with the brand identity.
- The role involves managing content creation end-to-end, from concept development to execution, while ensuring consistency in messaging and visuals. Staying updated with the latest trends in digital marketing, videography, and graphic design will be essential to enhance brand visibility and audience engagement.
Market Research & Insights
- Analyze customer behavior and digital trends within the Qatar and Dubai real estate sector.
- Conduct competitor benchmarking and contribute strategic insights to enhance brand positioning.
Performance Analysis
- Track, analyze, and report on the performance of digital campaigns using platforms like Google Analytics, META Insights, and CRM tools.
- Optimize campaigns based on KPIs such as CPL (Cost Per Lead), CTR, conversion rates, and ROAS.
Collaboration
- Liaise with sales teams to ensure high-quality lead generation and conversion.
- Work closely with listing platforms (e.g., Property Finder Qatar,) to enhance lead flow.
What You Bring:
- Proven experience creating social content for real estate or lifestyle brands.
- Excellent sense of aesthetics, tone, and what works on different platforms.
- Hands-on with Canva, CapCut, and/or Adobe Suite.
- On top of current trends and updated content
- Self-driven, experimental, and obsessed with quality and growth.
Job Types: Full-time, Permanent
Pay: QAR2,000.00 – QAR3,000.00 per month
Title: Social Media Specialist – Real Estate
Company: UPO Real Estate
Location: Doha
