Overview
Social Media Specialist Jobs in Dubai at Al Shirawi Enterprises LLC
Job Summary:
We are seeking a dynamic Social Media Specialist to develop, implement, and manage social media strategies that enhance brand awareness and engagement. The ideal candidate will have a passion for digital marketing, strong content creation skills, and the ability to drive meaningful interactions across social media platforms.
Key Responsibilities:Strategy & Planning:
Develop and implement a social media strategy aligned with marketing and business goals.
Create and maintain a monthly social media content calendar.
Research industry trends, audience preferences, and competitor activities.
Stay updated on emerging social media trends and tools.
Content Creation & Management:
Schedule and publish content across key platforms (LinkedIn, Instagram, Facebook, TikTok, YouTube).
Create and manage engaging content including images, videos, graphics, and written posts.
Collaborate with designers, copywriters, and video editors for high-quality content production.
Write compelling captions, articles, and posts tailored to different platforms.
Conduct site visits to capture content and engage stakeholders.
Community Engagement & Brand Advocacy:
Monitor and respond to comments, messages, and inquiries in a timely manner.
Engage with followers, influencers, and industry leaders to build brand awareness.
Manage user-generated content and brand advocacy programs.
Paid Advertising & Campaign Management:
Plan and execute paid campaigns to maximize reach and conversions.
Monitor ad performance and optimize based on data insights.
Align paid strategies with broader marketing goals.
Analytics & Reporting:
Track key KPIs (engagement, growth, traffic, conversions) to measure effectiveness.
Prepare monthly performance reports with actionable insights.
Utilize analytics tools to refine and improve strategies.
Collaboration & Coordination:
Work with marketing, sales, and customer service teams to align efforts.
Coordinate with external agencies, influencers, and partners.
Support product launches, events, and promotions through social media campaigns.
Qualifications & Skills:
In-depth knowledge of social media platforms and best practices.
Excellent communication skills in English and Arabic.
Proficiency in social media management tools (Amplify, Hootsuite, Buffer, etc.).
Experience with paid social media ads and analytics platforms.
Strong creative and multitasking abilities.
Preferred: Video editing, photography, SEO, email marketing, and influencer marketing experience.
B2B or industrial marketing experience is a plus.
Job Types: Full-time, Permanent
Title: Social Media Specialist
Company: Al Shirawi Enterprises LLC
Location: Dubai
