Overview
Social Media Manager and Content Creator Jobs in Dubai, UAE at WellPlace
ABOUT THE CONCEPT
We are launching a new luxury private wellness concept in Dubai. We are building the brand, digital presence and customer journey from the ground up.
THE ROLE
We are looking for a highly hands-on Social Media Manager and Content Creator who can turn attention into reach, enquiries and bookings. You will be expected to personally create, film, edit and publish content every day while directly managing paid social campaigns across Meta and TikTok. This is not a coordination-only role and is not suitable for someone who waits for detailed daily instructions.
KEY RESPONSIBILITIES
• Own and execute the social media strategy across Instagram, TikTok, YouTube Shorts and other relevant social platforms.
• Personally plan, film, photograph, edit and publish high-quality content every day, including Reels, TikToks, Stories, posts, carousels and advertising creatives.
• Develop content calendars, original campaign ideas, recurring formats, scripts, hooks, captions and strong calls to action.
• Maintain a consistently active, premium and visually distinctive social media presence.
• Plan, launch and optimise Meta and TikTok advertising campaigns hands-on, including prospecting, retargeting, audiences, budgets, creative testing and performance optimisation.
• Track organic and paid performance using relevant platform analytics, pixels and conversion tracking, focusing on enquiries, bookings, customer acquisition cost and return on advertising spend.
• Develop and manage influencer and UGC campaigns, including creator research, outreach, negotiation, briefing, coordination, content usage rights and performance tracking.
• Direct influencers, models, guests and team members confidently during content productions.
• Manage comments, direct messages and community interactions and guide suitable prospects towards booking.
• Monitor trends, competitors and audience behaviour and proactively turn insights into new content and campaign ideas.
REQUIRED EXPERIENCE AND SKILLS
• At least two years of relevant hands-on social media, content creation or digital marketing experience.
• Currently based in the UAE and available to work full-time, primarily on-site in Dubai.
• A strong portfolio demonstrating content you personally planned, filmed and edited.
• Proven hands-on experience managing Meta Ads and TikTok Ads with measurable results.
• Strong short-form video filming, editing, photography, copywriting and creative-direction skills.
• Professional working knowledge of tools such as CapCut, Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve and Canva.
• Strong understanding of social media analytics, paid-social tracking, creative testing and conversion optimisation.
• Excellent written and spoken English.
• High personal ownership, creativity, speed, organisation and the ability to deliver consistently without daily supervision.
• Willingness to occasionally support evening or weekend productions, launches or influencer visits.
NICE TO HAVE
Experience with a luxury, hospitality, wellness, fitness, beauty or other premium consumer brand; Arabic language skills; or an established network of UAE-based influencers and creators.
HOW TO APPLY
Apply with your current CV. Your application must include a portfolio link and examples of short-form videos you personally planned, filmed or edited. Shortlisted candidates will be asked to discuss a paid-social campaign they personally managed and complete a structured practical assignment.
Title: Social Media Manager and Content Creator
Company: WellPlace
Location: Dubai, UAE
