Overview
Social Media Content Creator Jobs in Riyadh, Riyadh, Saudi Arabia at BASMA.com
Title: Social Media Content Creator
Company: BASMA.com
Location: Riyadh, Riyadh, Saudi Arabia
Content Creator — Riyadh, Saudi Arabia
Department: Marketing — Content & Creative Location: Riyadh, Saudi Arabia — on-site, field-based across partner clinics Employment type: Full-time
About Basma
Basma is a technology-enabled orthodontic platform delivering clear aligner treatments through a network of partner dental clinics across the GCC and beyond. We combine clinical excellence, proprietary workflows, and centralised production to make high-quality orthodontic care accessible — and we're growing fast in Saudi Arabia.
The role
We're hiring our first Saudi-based Content Creator to lead authentic, mobile-first content production across the Kingdom. You'll spend most days in the field — visiting partner clinics in Riyadh, working with doctors and patients, and turning real moments into stories that build trust in Basma. You'll own content end-to-end: scripting, shooting, editing, and publishing.
What you'll own
- Plan and produce a steady stream of short-form and long-form content for TikTok, Instagram Reels, YouTube Shorts, and Snapchat — shot primarily on smartphone in live clinic environments.
- Write Arabic-first scripts (with English where needed) that hook viewers in the first three seconds and reflect Saudi cultural context, language, and platform conventions.
- Direct doctors, patients, and partners on camera to capture natural, compelling performances — while respecting clinical protocols, patient privacy, and consent requirements.
- Edit and finish content end-to-end (CapCut, Premiere, DaVinci, or equivalent), adding captions, motion graphics, and sound design that align with Basma's brand guidelines (BASMA Branding Guidelines).
- Appear on camera when the content calls for it — hosting, interviewing, and presenting from the field.
- Own the Saudi content calendar: deliver on schedule without close supervision, and coordinate shoot logistics including scheduling, location permissions, releases, and equipment.
- Track content performance and use the data to sharpen what works — formats, hooks, CTAs, and posting cadence.
Required qualifications
- 2+ years creating and shipping content for social platforms (in-house, agency, or freelance).
- Portfolio or reel showing your own smartphone-shot video work.
- Proficiency in at least one video editing tool (CapCut, Premiere, DaVinci, or equivalent).
- Strong scriptwriting in Arabic; working scriptwriting in English.
- Fluency with Saudi social media culture — what plays on TikTok, Instagram, Snapchat, and YouTube Shorts in the Kingdom today.
- Comfortable and natural on camera.
- Based in Riyadh, or relocating immediately.
Preferred
- Saudi national — strongly preferred for cultural authenticity and ease of access to partner clinics and community settings.
- Experience producing healthcare, wellness, dental, or beauty content.
- Familiarity with Saudi healthcare advertising guidance (SFDA / MoH) and patient consent practice.
- An existing network in Riyadh's medical, wellness, or creator community.
- Familiarity with Basma or the clear aligner category.
What success looks like
Because this is the first dedicated content role in Saudi, the first year is about building from zero:
By month 3: You've built working relationships with 2–3 partner clinics in Riyadh, shipped consistent content across priority platforms, and established the performance baseline we'll measure against going forward.
By month 6: You have a tested library of formats that work for Saudi audiences, a reliable shoot rhythm with partner clinics, and clear data on which content types drive engagement and patient enquiries.
By month 12: You're recognised as the content lead for the Saudi market — with a defined on-brand creative voice, a network of clinics and on-camera contributors you can call on, and measurable contribution to patient acquisition in the Kingdom.
Benefits
Full benefits package shared at offer stage.
How to apply
Send your CV, portfolio or reel, and a short note on why this role fits you to [email protected] cc [email protected] with the subject line "Content Creator — Riyadh."