Overview
Senior Research Executive; Consumer Insights Jobs in Riyadh, Saudi Arabia at Al Safi Danone | الصافي دانون
Position: Senior Research Executive (Consumer Insights)
- Lead and manage consumer insights projects from design through to delivery.
- Collaborate with research agencies to ensure timely, accurate, and high-quality research outputs.
- Develop, implement, and communicate actionable insights that inform business strategy, marketing, and sales decisions.
- Evaluate research proposals, questionnaires, and methodologies to ensure alignment with business objectives.
- Oversee qualitative and quantitative research projects, ensuring delivery within budget and timelines.
- Manage research budgets, reports, and shared research databases.
- Analyze, synthesize, and present research findings to optimize marketing strategies and business decisions.
- Provide regular updates to management on key KPIs, metrics, and strategic insights.
- Analyze and report on retail audit data, brand tracking studies, and competitor activities.
- Develop innovative ways to present and disseminate consumer insights across the organization.
Qualifications:
- 4-6 years of experience in consumer insights, market research, or a related field (agency or client-side).
- Strong project and time management skills with excellent attention to detail.
- Proven analytical, numerical, and problem-solving abilities.
- Excellent communication, presentation, and stakeholder management skills.
- Experience managing research budgets.
- Strong understanding of retail audit data and consumer research methodologies (e.g., segmentation, demand spaces, U&As, CPTs, concept testing, and BHTs).
- Strong business acumen with a solid understanding of marketing and sales.
- Proficiency in Microsoft Office applications (Excel, PowerPoint, and Word); advanced Excel and PowerPoint skills are preferred.
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Title: Senior Research Executive; Consumer Insights
Company: Al Safi Danone | الصافي دانون
Location: Riyadh, Saudi Arabia
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