Overview
Senior Marketing Manager | Al-Futtaim Automotive | Automall Jobs in Dubai, UAE at Al Futtaim Group
Overview of the role
We are currently looking for a Senior Marketing Manager – Automall to lead the marketing strategy, demand generation agenda and customer acquisition engine for Automall in the UAE. The role will be responsible for strengthening the Automall brand, driving qualified leads, improving digital conversion and supporting the next phase of channel-led growth across used-car retail, partnerships, referrals, export opportunities and customer lifecycle engagement.
This is a senior commercial marketing role requiring strong ownership of performance marketing, campaign planning, CRM-led engagement, agency management, stakeholder influence and data-led optimization. The successful candidate will work closely with Sales, Buying, Pricing, Digital, CRM, Finance, Operations and external partners to translate business priorities into measurable marketing outcomes.
What you will do
• Define and lead the annual Automall marketing strategy, campaign calendar and channel plan aligned to sales priorities, stock movement, customer acquisition targets and new business growth channels.
• Own performance marketing across paid search, paid social, marketplaces, display, retargeting and other digital acquisition channels to generate quality leads and improve conversion efficiency.
• Strengthening Automall’s customer proposition as a trusted used-car business through brand campaigns, content, creative messaging, offer communication and customer engagement initiatives.
• Develop marketing support for new growth channels including non-GCC sales, Japanese imports, export-led customer acquisition, driving school partnerships, Blue referral programmes, Orient Insurance opportunities and affinity or corporate channels.
• Work with CRM and Digital teams to build lifecycle communication journeys that improve nurturing, enquiry follow-up, referral conversion, repeat engagement and post-purchase customer engagement.
• Partner with Sales, Operations and agencies to ensure campaigns are executable, offers are clear, leads are routed effectively and showroom or digital teams are aligned on campaign mechanics.
• Manage marketing analytics, budget tracking, campaign reporting and agency deliverables, ensuring marketing spending is linked to measurable traffic, leads, conversion, sales and margin contribution.
Title: Senior Marketing Manager | Al-Futtaim Automotive | Automall
Company: Al Futtaim Group
Location: Dubai, UAE
