Overview
Senior Marketing Executive (Content Producer/Digital PR Jobs in Doha, Qatar at Alfardan Group
Position: Senior Marketing Executive (Content Producer/Digital PR)
Role Overview
As part of our team’s strategic restructuring, we are expanding our media capabilities across emerging digital channels. We are seeking a dynamic, hybrid Content Creator/Designer at the Marketing Executive level to bring high-velocity, platform-native content production in-house.
This role is designed to capture shifting market landscapes and engage younger demographics in Qatar, particularly across our motorsports and motorcycle portfolios. You will be the driving force behind activating our presence on platforms where our audiences are currently most active, while working alongside our external agency partners who manage traditional PR.
Key Responsibilities
Platform Management & Strategy:
- Launch, manage, and grow our brand presence across Tik Tok, Snapchat, and You Tube.
- Develop and execute a targeted Tik Tok content strategy focused on short-form video and compelling brand storytelling.
- Lead Snapchat activations, utilizing stories, filters, and direct audience engagement techniques.
- Manage You Tube channels and oversee end-to-end video content production.
Content Creation & Design:
- Produce high-quality, platform-optimized design assets—including short-form videos, graphics, and Stories—across all three core platforms.
- Deliver content at a high velocity to replace slower, traditional external design agency processes.
Digital PR & Brand Support:
- Execute a Digital PR strategy tailored specifically for emerging social platforms.
- Work in tandem with our traditional PR/ Influencers efforts to maximize overall audience reach and ensure a cohesive brand narrative.
- Provide comprehensive digital content support across our luxury brand portfolio, including BMW Group, Rolls-Royce, Aston Martin, and Motorcycles.
Ideal Candidate Profile
- Proven experience as a Content Creator, Digital Designer, or similar hybrid role.
- Deep expertise in the native features, trends, and algorithms of Tik Tok, Snapchat, and You Tube.
- Strong portfolio showcasing short-form video editing, graphic design, and brand storytelling.
- Understanding of the Qatar market and cultural nuances, specifically regarding younger demographics.
- Ability to work efficiently and produce high volumes of quality content in-house.
- Experience in the luxury automotive or motorsports industry is a strong plus.
- English & Arabic commuication is a must.
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Title: Senior Marketing Executive (Content Producer/Digital PR
Company: Alfardan Group
Location: Doha, Qatar
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