Overview
Senior Marketing Associate Jobs in Doha, Qatar at Americana Restaurants
Job Purpose:
To plan, direct, and coordinate marketing strategies and activities to drive product demand, enhance brand positioning, and support business growth. This includes identifying potential customers, analyzing market trends, optimizing pricing, and supporting product development while ensuring alignment with customer needs and company objectives.
Key Responsibilities:
Develop and execute marketing strategies in coordination with operations and external marketing agencies, ensuring alignment with business objectives, market dynamics, and cost structures.
Lead and analyze market research to guide strategy, product development, and campaign planning.
Ensure consistent and compelling brand messaging across all marketing channels to attract and retain customers.
Monitor market trends and competitor activities to identify business opportunities and mitigate potential threats.
Support product development and launches by aligning with customer needs, financial goals, and brand positioning.
Manage product profitability by tracking performance metrics, forecasting sales, and analyzing return on investment (ROI).
Plan and oversee the implementation of advertising and promotional campaigns, including media planning, POS materials, and packaging.
Collaborate with commercial and purchasing teams to align product offerings with anticipated market demand.
Conduct regular market visits to assess brand implementation and gain customer and partner insights.
Lead and support the performance and development of the marketing team through coaching, mentoring, and regular performance reviews.
Benchmark performance and marketing effectiveness against competitors and report progress to key stakeholders.
Qualifications:
Bachelor’s Degree in Marketing, Business Administration, or a related field.
MBA or postgraduate qualification preferred.
Experience:
Minimum of 5 years’ experience in a marketing role, with at least 2 years in a similar role (Associate/Officer level) within the industrial or retail/QSR sectors.
Skills & Competencies:
Strong analytical and strategic thinking abilities.
Innovative mindset with the ability to plan and develop business initiatives.
Excellent problem-solving and decision-making skills.
Effective communication, negotiation, and interpersonal skills.
Strong leadership and team development capabilities.
Proficient in the use of marketing tools, platforms, and digital technologies.
Ability to manage change and adapt to evolving market conditions.
Well-versed in performance tracking, ROI analysis, and sales forecasting.
Organized, detail-oriented, and capable of managing multiple priorities.
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Title: Senior Marketing Associate
Company: Americana Restaurants
Location: Doha, Qatar
Category: Marketing / Advertising / PR (Marketing Manager, Marketing Strategy, Branding Specialist / Ambassador)
