Overview
Senior Manager Performance Marketing EMC Jobs in Dubai at adidas
PURPOSE AND OVERALL RELEVANCE TO ORGANIZATION
KEY RESPONSIBILITIES
- Define and lead the performance marketing strategy across EMC, aligned with business objectives, brand priorities and global direction.
- Lead, develop and manage a team of Performance Marketing Managers and Senior Specialists, ensuring clear ownership, capability development and strong delivery.
- Translate category, franchise and commercial priorities into measurable media strategies across brand commercial moments across EMC to meet monthly, quarterly and yearly Net sales targets.
- Own performance media planning and budget allocation across markets and channels to deliver traffic, installs, consumer acquisition, net sales and efficiency targets.
- Partner with eCommerce, Digital Brand, Brand Comms, Omnichannel and Finance teams to create connected consumer journeys across website and app.
- Lead senior relationships with media and creative agencies, technology platforms and franchise partners, ensuring clear accountability and high-quality delivery.
- Oversee campaign performance, forecasting and optimization, identifying business risks and opportunities and guiding investment reallocations.
- Drive the adoption of AI and automation across media planning, optimization, creative development and reporting to improve efficiency, decision-making and business performance.
- Define the paid media creative strategy and ensure creative development is informed by channel requirements, consumer insights and performance data.
- Identify and scale new platforms, technologies and media solutions that can drive sustainable eCommerce growth.
- Lead the CRM acquisition strategy in partnership with the CRM Manager, driving sustainable top- and bottom-line growth while building lasting digital connections with consumers.
- Share strategic insights and best practices with regional, hub and global teams.
- Drive a full funnel mindset in EMC with a clear focus on driving Incremental and efficient reach together with the brand media team
- Responsible for driving category activations across the funnel with commercially aligned KPIs to support long term and short term brand needs.
KPI’S
- Managing monthly performance media campaigns’ KPIs
- Traffic, Installs, Revenue, and cost of sale targets
- Consumer Sentiment Tracking
- Team performance and capability development
- Consumer and CRM acquisition
- AI adoption and acceleration
- Growth mindset within and across teams
KEY RELATIONSHIPS
- Hub: Digital team, eCommerce, Brand team
- Regional: EMC and MENA leadership and functional teams
- Local Internal: Digital, eCommerce, Brand Comms, Finance and Omnichannel teams
- Local Externals: Media and creative agencies, platforms, technology partners and franchise partners
KNOWLEDGE, SKILLS AND ABILITIES
- Strong strategic knowledge of performance marketing, eCommerce and consumer acquisition within sport, fashion, lifestyle, retail or a related industry (FMCG or sporting goods industry candidates preferred).
- Extensive experience across Paid Search, SEM, Paid Social, Affiliates, Display, Programmatic and App Marketing.
- Proven experience managing large media investments across multiple markets and business priorities.
- Strong people-leadership experience. Ability to handle complexity and remain mature, responsible and calm under pressure.
- Curious and passionate about eCommerce and Digital Marketing and the interaction of the different channels. Comfortable with the rapid evolution of (marketing) technology and excited to continue to develop and enhance knowledge, skills and experience. Experience with attribution modelling is a plus.
- Logical thinker, able to synthesize knowledge, data and experience to develop and communicate solid conclusions and recommendations.
- Strong (written and verbal) communication and interpersonal skills. Clear communicator that is collaborative and able to build strong relationships quickly.
- Strong time management, organizational, planning and prioritization skills. Diligence, attention to detail and a strong work ethic.
- Data driven, with experience in relevant web and app analytics platforms (e.g. Google Analytics, Adobe Analytics & AppsFlyer) with strong quantitative and qualitative analytical skills.
- Advanced computer skills, proven experience in Excel and PowerPoint.
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS
- University degree in Marketing/Media and a proven previous experience (minimum 8-10 years) in either agency (Digital, eCommerce) or a client side Performance Marketing role.
- Minimum 3–5 years of people-management experience.
- Fluency in English both spoken and written is mandatory. Arabic is a plus.
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
– CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU –
BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.
Title: Senior Manager Performance Marketing EMC
Company: adidas
Location: Dubai
