Overview
Senior Manager Marketing, Strategic Projects Jobs in Dubai, UAE at Mashreq
Senior Manager Marketing, Strategic Projects & Initiatives (Emiratization)
To independently manage and drive marketing strategy for the assigned business areas within the bank, actively engaging with key stakeholders to ensure internal
customer satisfaction
through executing marketing campaigns according to plans and objectives, driving media and other strategic initiatives to ensure ROI, brand recall, and salience.
Support involves organizing market data, performance data, and business analytics to track marketing strategies and initiatives.
Effective interaction is maintained with all MCG DRs in a
collaborative
manner.
The Senior Manager will support the Group Head in managing the Marketing & Comms Group, with clear responsibility for the following:
Governance Business Analytics Expense Management
Communication
Key  Result Areas
Project Management
and Budgeting Manage key marketing projects such as Ashriqi, Scru My Strategy, Employer Brand, and various RBG projects, driving them to closure through effective
project management
skills in line with required standards, and tracking marketing budgets to ensure maximum return on the marketing dollar through effective negotiation skills.
Proactively manage the marketing calendar for assigned customer accounts, reconciling actual activity versus planned activity.
Ensure all Standard Operating Procedures (SOPs) are adhered to, from briefing to sign-offs, budgeting to media planning, and that all activities are properly traffic-managed and implemented on time.
Campaign Management Engage with key business stakeholders to understand their challenges, delivering marketing campaigns that meet their objectives, ensuring seamless execution.
Develop and manage the strategic marketing plan and associated marketing calendar for new business.
Oversee and manage all marketing-related activities in assigned customer accounts, from planning, agency briefing, traffic management, review, managing internal approvals, production, and develop media strategies and plans in coordination with the external media agency, which are in line with business objectives and budgets.
Marketing Management Develop, oversee, and manage the marketing strategy to achieve business goals across all campaigns and initiatives.
Assist and manage projects within agreed timelines and processes to ensure successful roll-out.
Develop and manage the social media strategy, enhance the design, content, and conversion of the website and other digital tools of the bank.
Production Management Ensure all required approvals are in place from key stakeholders before commencing production as required and ensure production quality and timelines are met to meet business requirements.
Management Reporting Deliver a weekly status update to the head of the department and chief marketing officer, share data and statistics on campaign effectiveness, cost savings, quarterly media report, marketing spend data, competition tracking in line with required standards.
Work with bank-approved external suppliers to deliver marketing activities as required, ensuring maximum value for the marketing dollar spent by keeping an eye on costs as well as through effective negotiation.
Manage relationships so that the performance of suppliers is of a standard tha…
Title: Senior Manager Marketing, Strategic Projects
Company: Mashreq
Location: Dubai, UAE
Category: Marketing / Advertising / PR, Management
