Overview
Senior Brand Manager Jobs in Dubai, United Arab Emirates at Savola Foods Company
Title: Senior Brand Manager
Company: Savola Foods Company
Location: Dubai, United Arab Emirates
Grow the portfolio in terms of brand awareness, market share and financial KPIs (volume, revenue & profit).
Develop and implement integrated marketing plan, marketing campaigns, consumer promotions and activation to support overall brand growth and profitability.
Manage overall brand portfolio and product mix ensuring relevance to consumer requirements.
Responsible for A&P planning, manage marketing A&P budget efficiently and monitor its effectiveness to ensure positive ROI.
Lead the development & execution of marketing strategies & plans for the brand to maximize long-term volume & profit flow and increase the long-term value of the brand.
Oversee product development and design.
Develop & implement NPD strategy in conjunction with the Innovation team to support overall business strategy, short/medium term.
Work with external agencies to develop advertising and communication for the product.
Direct marketing research, monitor and analyze product performance, market trends, consumer behavior to be the key sources of information within the organization on the brand and on competitive products.
Work closely with all internal departments and external suppliers to ensure projects meet agreed timelines (for example, marketing programs, NPDs, cost optimization, packaging changes, media plans, etc).