Overview

Sales & Admissions Manager Jobs in Dubai, Dubai, United Arab Emirates at Ignite School

Title: Sales & Admissions Manager

Company: Ignite School

Location: Dubai, Dubai, United Arab Emirates

Ignite School is seeking a dynamic, target-driven, and highly professional Sales & Admissions Manager to lead student recruitment, admissions conversion, parent engagement, enrolment growth, and admissions reporting.

The successful candidate will play a key role in achieving enrolment targets, strengthening parent relationships, improving the admissions journey, and supporting the school’s growth plans. This role requires strong communication skills, excellent follow-up discipline, a customer-service mindset, and the ability to use data and CRM systems to improve admissions performance.

Role Overview

The Sales & Admissions Manager will oversee the full admissions cycle, from initial enquiry and school tours to application follow-up, offer conversion, enrolment confirmation, and re-registration support. The role requires a proactive professional who can manage parent relationships, track admissions pipelines, analyze data, and work closely with school leadership, academic teams, finance, and operations to ensure a smooth and positive admissions experience.

Key Responsibilities

Admissions, Sales, and Enrolment Growth

  • Lead the admissions process from initial enquiry to confirmed enrolment.
  • Manage parent enquiries, school tours, applications, assessments, offers, and enrolment follow-up.
  • Achieve student recruitment, conversion, and enrolment targets.
  • Maintain strong and timely follow-up with prospective families to improve conversion rates.
  • Support re-registration campaigns and parent retention initiatives.
  • Identify opportunities to increase enrolment and improve the admissions experience.
  • Track prospective families through each stage of the admissions pipeline.
  • Coordinate with academic and administrative teams to ensure timely completion of admissions steps.

CRM, Data, and Reporting

  • Use HubSpot to manage enquiries, admissions pipelines, parent communication, follow-ups, and conversion tracking.
  • Use Power BI to support admissions dashboards, enrolment reporting, conversion analysis, and management updates.
  • Maintain accurate admissions data, parent records, enquiry stages, and application status updates.
  • Prepare regular reports on enquiries, tours, applications, assessments, offers, conversions, withdrawals, and enrolment performance.
  • Analyze admissions data to identify trends, gaps, risks, and opportunities for improvement.
  • Ensure all admissions records are updated accurately and consistently.

Parent Relationship and Customer Service

  • Build strong and professional relationships with prospective and current families.
  • Ensure timely, clear, and helpful communication throughout the admissions journey.
  • Handle parent concerns professionally and support service recovery where needed.
  • Provide accurate information about the school, curriculum, admissions requirements, fees, and enrolment process.
  • Deliver a positive first impression of Ignite School to all prospective families.
  • Support parent engagement activities, admissions events, and open days.

Marketing and School Promotion

  • Support the promotion of Ignite School through admissions events, open days, tours, and community engagement.
  • Work with the leadership and marketing teams to strengthen the school’s visibility and parent interest.
  • Provide feedback on market trends, parent expectations, competitor activity, and admissions opportunities.
  • Support campaigns aimed at increasing enquiries, applications, and enrolments.
  • Represent the school professionally during tours, events, and parent meetings.

Coordination and Compliance

  • Ensure admissions processes follow school policy, KHDA requirements, and internal procedures.
  • Maintain accurate student admission files and required documentation.
  • Coordinate with Finance on fee-related matters, payment follow-up, and enrolment confirmation.
  • Coordinate with academic teams regarding assessments, placement, and student readiness.
  • Support student onboarding and transition into the school.

Candidate Profile

The ideal candidate will be an experienced admissions, sales, CRM, and parent engagement professional, preferably within a school or education environment. The candidate should be confident, organized, target-driven, and able to manage multiple admissions priorities while maintaining a high level of professionalism and service.

Qualifications and Experience

  • Bachelor’s degree in Business, Marketing, Education, Communications, or a related field.
  • Previous experience in admissions, sales, enrolment management, parent relations, or school marketing.
  • Strong experience using HubSpot is required.
  • Strong experience using Power BI for reporting and dashboards is required.
  • Excellent communication, presentation, follow-up, and relationship-building skills.
  • Strong organizational skills and attention to detail.
  • Ability to manage targets, deadlines, and multiple parent enquiries at the same time.
  • Previous UAE school or education sector experience is preferred.
  • Knowledge of KHDA admissions requirements is an advantage.

Benefits

Ignite School offers a professional and supportive working environment with opportunities for growth, collaboration, and career development. A competitive salary and employment package will be offered, aligned with the candidate’s experience and qualifications.

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