Overview
Regional Sales Director Jobs in Eastern Region at Three H Furniture
Title: Regional Sales Director
Company: Three H Furniture
Location: Eastern Region
Job Title: Regional Sales Director – Eastern U.S.
Location: Remote (based in Eastern U.S.)
Reports To: Vice President of Sales
Department: Sales
Travel: Frequent to Heavy (50–70%) throughout Eastern U.S.; 3–4x/year to Toronto; 1–2x/year to New Liskeard
Role Summary
As the Regional Sales Director for the Eastern U.S., you’ll lead Three H’s commercial growth across a high-potential region with a strong mix of dealer, rep, and A&D relationships. You’ll be the go-to for all things revenue in your territory, building relationships, managing reps, supporting dealers, and guiding major project pursuits from start to finish.
We’re looking for someone who’s at home in the independent rep model but also knows how to roll up their sleeves and lead a project pursuit from early design conversations to a final RFP close. You know systems furniture, you understand the sales cycle in contract furniture, and you bring credibility with the A&D community. If your home market is New York, Boston, or Chicago, even better.
This is a full-time, performance-driven role with base salary and commission aligned to regional revenue contribution.
Key Responsibilities
Territory Strategy & Sales Planning
- Shape and execute a territory sales plan that drives sustainable growth while aligning with broader company goals.
- Identify high-growth markets and underleveraged accounts with curiosity and data-driven insight.
- Tailor strategies to mature versus emerging markets, supporting growth in core hubs while opening whitespace in secondary metros.
- Align territory strategy with national priorities, demonstrating ownership and strategic thinking.
Independent Rep Management
- Build respectful, authentic relationships with independent reps across the region.
- Set expectations, coach performance, and support accountability with clarity and care.
- Encourage inventive sales strategies while maintaining consistent process discipline.
Dealer Relationship Development
- Build trusted relationships with key dealer partners.
- Support dealer sales efforts with training, pricing guidance, and pursuit support.
- Listen actively and respond resourcefully to dealer challenges and opportunities.
A&D Engagement & Market Development
- Be an active, visible presence in the A&D community, showing up with relevance and intent.
- Lead key project pursuits from early-stage business development to late-stage proposal submission.
- Represent the Three H brand with confidence and approachability.
- Host showroom tours, participate in industry events, and support brand visibility in market.
Key Account Management
- Identify and grow strategic accounts by building sincere, long-term partnerships.
- Monitor account health, risk, and opportunity with a proactive and grounded approach.
- Coordinate executive engagement when needed to strengthen relationships.
Pipeline & Forecast Management
- Maintain accurate, timely opportunity data.
- Lead Support reps in progressing deals with inventive thinking and consistent follow-through.
- Own your region’s forecast and communicate clearly with leadership.
Proposal & Pricing Oversight
- Review and support proposals and RFP submissions for key opportunities.
- Ensure consistency across scope, pricing, and positioning.
- Review discounting requests and manage deal-level margin discipline.
Cross-Functional Coordination
- Collaborate with Marketing, Operations, and Product teams to align messaging, supply, and expectations.
- Share market insights and customer feedback to shape future offerings and campaigns.
- Resolve internal obstacles with creativity and accountability.
Team Leadership & Growth
- Foster a team mindset across reps, dealers, and internal partners.
- Support hiring and expansion plans as the region scales, providing input on team structure and talent priorities.
- Demonstrate what it means to lead with integrity, clarity, and care, staying true to the character of Three H.
Channel & Ecosystem Expansion
- Explore opportunities to engage influencers across real estate, design-build, and workplace strategy firms where appropriate.
- Build connectivity beyond furniture, where it creates commercial value.
What You Bring
Experience:
- 5+ years selling systems furniture with a contract manufacturer and/or dealer.
- Deep familiarity with the independent rep model.
- A strong, existing network of dealer and A&D relationships across multiple markets.
- 2+ years experience leading reps, team members, or major regional initiatives.
- Proven success with major project pursuits and RFP submissions.
How you show up:
- Highly credible with A&D, you know how to show up, not just sell.
- Relationship builder with strong follow-through and communication.
- Strategic and hands-on, you see the big picture but know how to land the deal.
- Embedded in your home market’s ecosystem.
- A team player who takes ownership and shares wins.
- Strong alignment with Three H’s values and culture.
About Three H
Option 1
Three H, a leading manufacturer of commercial office furniture specializing in laminate hailing from New Liskeard, Ontario has manufacture sales representatives and dealers across North America. Visit threeh.com.
Option 2
We design and build office furniture for the way people really work: collaborative, focused, and always changing. Headquartered in Northern Ontario, we’re proudly independent, relentlessly inventive, and committed to making hard things easy for our clients across North America. Visit threeh.com.