Overview
Regional Marketing Specialist – MENA Jobs in Dubai, United Arab Emirates at PU Prime
Title: Regional Marketing Specialist – MENA
Company: PU Prime
Location: Dubai, United Arab Emirates
Role Overview
The Regional Marketing Specialist – MENA is responsible for supporting market growth through localized marketing execution, market intelligence, and regional content operations across key MENA markets.
This is a hands-on, execution-focused role that acts as the bridge between local market needs and global marketing teams. The role requires strong ownership in localization, social media management, and market insights, ensuring all marketing activities are relevant, effective, and aligned with business objectives.
Key Responsibilities
1. Market Intelligence & Insights
Build a clear understanding of MENA markets and provide practical insights to support marketing decisions.
- Conduct ongoing research on key MENA markets (e.g. UAE, Saudi Arabia, Egypt):
- Competitors and positioning
- Local user behavior and preferences
- Channel landscape (Paid Ads, Affiliate, IB, Social, Media)
- Track and summarize:
- Competitor campaigns
- Market trends
- Key local events and opportunities
- Provide clear, actionable insights to Paid Ads, BD, and Branding teams (not just reports)
2. Localization & Content Adaptation (Core Focus)
Own localization of all MENA-facing marketing content.
- Translate and adapt:
- Website pages
- Campaign content
- Product messaging
- Social media content
- Ensure all materials are:
- Accurate in Arabic & English
- Culturally relevant
- Aligned with conversion goals (not literal translation)
- Work with design and content teams to ensure localized creatives meet local expectations
- Review and approve all MENA-related content before launch
3. Local Social Media Execution
Manage and grow local MENA social channels.
- Operate and maintain local platforms (e.g. Instagram, Twitter/X, TikTok, Telegram)
- Execute daily/weekly content posting and scheduling
- Adapt global content into localized versions
- Monitor and respond to basic community interactions
- Track performance metrics:
- Engagement
- Growth
- Traffic contribution
- Identify local trends and content opportunities
4. Support Performance Marketing
Support Paid Ads team with local insights and execution feedback.
- Assist in reviewing campaign performance:
- CVR
- CPL
- Lead quality
- Identify issues from a local perspective (messaging, targeting, cultural mismatch)
- Provide practical suggestions to improve performance
- Support creative localization for ads
5. Brand Exposure & Local Opportunities
Support brand visibility initiatives in MENA markets.
- Research and recommend:
- Local media opportunities
- KOLs and influencers
- Community or partnership opportunities
- Assist in coordination of local collaborations
- Support post-campaign summaries and feedback
6. Offline Activities Support
Support execution of offline marketing initiatives.
- Research and maintain a list of:
- Industry events
- Expos
- Seminars
- Support preparation and coordination for:
- Exhibitions
- Local events
- Assist in evaluating opportunities based on relevance and cost
7. Reporting & Coordination
Ensure smooth communication and clear reporting.
- Prepare monthly updates including:
- Key activities
- Market insights
- Performance observations
- Coordinate with:
- Paid Ads
- BD
- Branding
- Support cross-regional communication and translation when required
Key Requirements
- 3+ years of experience in Marketing / Regional Marketing / Social Media
- Experience in MENA markets (Forex / Fintech preferred)
- Fluent in Arabic and English
- Strong skills in:
- Content localization (not just translation)
- Social media operations
- Basic understanding of performance marketing metrics (CVR, CPL, funnel)
- Detail-oriented with strong execution ability
- Able to work cross-functionally in a fast-paced environment
What We’re Looking For
- Someone who is hands-on and execution-driven
- Able to turn market understanding into practical actions
- Comfortable handling multiple tasks across content, social, and coordination
- Strong sense of ownership for the MENA market