RC RAK Al Wadi, Multi-Property Marketing Manager

Overview

RC RAK Al Wadi, Multi-Property Marketing Manager Jobs in Ras Al Khaimah, UAE/Dubai at The Ritz-Carlton

Job Summary

The Marketing and Communications Manager is part of an important team that creates and executes property-level communications to our customers. Under the leadership of the Director of Marketing and Communication, this role promotes on-brand messaging to customers through traditional, digital and social media channels with the goal of enhancing the image of the hotel. This role builds direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness, preference, market share and broader portfolio and brand awareness.

It focuses on showcasing Food and Beverage promotions to hotel guests and local patrons, balances traditional and digital marketing, and contributes to public relations activities. Success is measured by how well the manager drives the sales and revenue strategy of the property, social media engagement and leverages the resources around them to create compelling marketing and communications campaigns.

Candidate Profile

Education and Experience

Required:

• 2‑year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred.
• 4‑year bachelor’s degree in Marketing, Public Relations, Business, or related major and 2 years experience in sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.

Core Work Activities Hotel Marketing and Advertising

• Executes annual marketing plan to budget, in consultation with the GM, Food and Beverage leader, Operations leaders, Director of Marketing Communications and cluster marketing and e‑commerce teams.
• Partners with Operations, Food & Beverage, and Sales teams to execute promotions and campaigns targeting in‑house guests with promotions that drive incremental revenue to the hotel.
• Acts as the liaison between the marketing department and advertising agency on tactical advertising campaign creative and media plans, particularly for food and beverage promotions.
• Manages F&B media schedules and verifies prompt settlement of accounts.
• Partners with property Revenue Management to verify correct offer loading and that advertisement targeting is correctly directed at relevant consumer groups.
• Executes email marketing and display advertising.
• Maintains frequent, active engagement with Cluster eCommerce manager to verify alignment, pull‑through, and two‑way communication about the status, performance evaluation, opportunities and issues related to online programs and initiatives.
• Verifies all advertising for the hotel in digital channels is in alignment with brand voice.

Social Media Content Management

• Facilitates social media engagement and updates content in local digital channels (e.g., hotel website, travel sites).
• Develops and executes promotion campaigns in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels.
• Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) on social media channels and responding accordingly.

Public Relations and Visual Asset Management

• Develops a comprehensive PR plan per quarter along with agency and executes post sign‑off from GM.
• Maintains a comprehensive list of local media contracts, with emphasis on food critics and bloggers.
• Manages assigned accounts as per the media account management system.
• Writes and distributes all press releases for property events, promotions and outlets.
• Manages the execution of hotel‑sponsored events, community/government relations activities and press promotional activities.
• Supports pull‑through of impactful PR strategy and activities to drive quality press coverage through media engagement, in alignment with communications objectives.
• Verifies the news clippings and other online, print and social media mention report is completed on a monthly basis for property distribution.
• Manages external vendors and media agencies; works with agency partners and continental PR leader to identify strategic media buys for the…

Title: RC RAK Al Wadi, Multi-Property Marketing Manager

Company: The Ritz-Carlton

Location: Ras Al Khaimah, UAE/Dubai

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