Overview
Performance Marketing Specialist Jobs in Dubai at Happy Pet Gulf Trading LLC
Happy Pet brings the Happy Dog and Happy Cat brands to pet owners across the Gulf and Southeast Asia. From our Dubai base we run direct-to-consumer stores and marketplace channels across the UAE, Indonesia, and Thailand, with more markets on the way. We are building a small, high-ownership digital team where each person runs their own area end to end rather than sitting inside a large hierarchy. If you like real responsibility, fast decisions, and seeing your work reach customers quickly, you’ll fit well here.
About the role
This role owns our paid advertising, with a strong focus on Meta (Facebook and Instagram), and is directly responsible for bringing new customers to the brand. You’ll build and run campaigns, test what works, and keep pushing to grow the number of first-time buyers, not just repeat sales.
What you’ll do
- Plan, build, and manage paid advertising campaigns, primarily on Meta, alongside Google, Amazon, and marketplace ads (Shopee, Lazada, TikTok Shop) as we expand into new markets.
- Focus specifically on growing new-to-brand customers, not just overall sales.
- Test different campaign structures, audiences, and creative to improve results over time.
- Report on ad performance (spend, return, new customer growth) to the VEC Lead and Marketing.
- Work closely with Marketing on campaign calendars and promotional timing.
Platforms and tools you’ll work with
- Meta Business Suite / Ads Manager
- Google Ads
- Amazon Ads console
- TikTok Ads, Shopee and Lazada ad platforms (as we expand)
- Basic analytics and reporting tools
What we’re looking for
- 2 to 4 years of hands-on paid media experience, ideally with a strong Meta advertising background.
- Track record of managing ad budgets and reporting on return on ad spend.
- Comfortable testing, measuring, and adjusting campaigns based on data.
- Understanding of what drives new customer acquisition versus repeat purchases.
- Experience with Amazon advertising specifically is not mandatory. Strong ad platform experience elsewhere (any marketplace or channel) transfers well.
Nice to have
- Experience in e-commerce or D2C brands.
- Experience with TikTok, Shopee, or Lazada advertising.
Ability to commute/relocate:
- Dubai: Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):
- Which ad platforms have you managed budgets on?
- What is the largest monthly ad budget you have personally managed?
- Can you describe how you track return on ad spend and new-customer growth?
- What is you visa status in the UAE?
Experience:
- hands-on paid media: 3 years (Required)
Work Location: In person
Title: Performance Marketing Specialist
Company: Happy Pet Gulf Trading LLC
Location: Dubai
