Overview
Performance Marketing, AI / Organic SEO & Omnichannel Social Media Specialist (Healthcare / Clinic) Jobs in Dubai at MEDICBLOOM
Role Summary
We are seeking a results-driven Performance Marketing, AI SEO & Omnichannel Social Media Specialist to scale our clinic’s digital footprint across all major social hubs and advertising platforms in the UAE. You will lead paid and organic strategies across Meta, TikTok, YouTube, Snapchat, Google Ads, and LinkedIn, while optimizing our search presence for Google AI Overviews to drive qualified patient acquisition.
Key Responsibilities
- Omnichannel Paid Advertising: Design, deploy, and scale high-converting ad campaigns across Meta (Instagram/Facebook), TikTok Ads, Snapchat Ads Manager, Google Ads (Search, Display, PMax), YouTube Video Ads, and LinkedIn Ads.
- YouTube & Video Content Strategy: Manage and optimize video assets across platforms; execute YouTube Shorts, long-form video SEO strategies (titles, tags, transcripts, schema, thumbnails), Reels, and TikToks to drive organic search reach and build trust for clinic procedures.
- AI SEO & Generative Engine Optimization (GEO): Secure organic visibility in Google AI Overviews, ChatGPT/Perplexity recommendations, and traditional Google Search results using modern GEO tactics and technical SEO.
- Multi-Platform Channel Health: Audit, maintain, and troubleshoot clinic profiles across all social hubs (Instagram, TikTok, YouTube, Snapchat, LinkedIn, Threads, and Google Business Profile), resolving account restrictions or tracking issues.
- Lead Conversion Funnels: Build direct-response ad funnels that integrate seamlessly with WhatsApp Business API and clinic CRM systems to minimize response time and increase consultation bookings.
- Local SEO & Medical E-E-A-T: Optimize web content to comply with Google’s E-E-A-T guidelines for healthcare (Experience, Expertise, Authoritativeness, Trustworthiness) and rank the clinic in Google Maps / Local Pack across the UAE.
- AI Tooling & Automation: Leverage AI-powered platforms (e.g., SurferSEO, ChatGPT, Claude, SEMrush AI) to scale local keyword targeting, content briefs, and landing page conversions.
- Healthcare Compliance & Tracking: Ensure all creatives, video ad copy, and offers strictly comply with UAE MOHAP, DHA, and media authority regulations while configuring tracking pixels (Meta, TikTok, Snapchat, Google Tag Manager, GA4, CAPI).
Requirements & Qualifications
- Experience: 3+ years of combined performance marketing, video SEO, and social media management in the UAE (healthcare, medical, or aesthetic clinic experience preferred).
- Platform Mastery: Hands-on mastery of Meta Ads, TikTok Ads, Snapchat Ads, YouTube Ads/Video SEO, Google Ads, LinkedIn Ads, Google Tag Manager, and GA4.
- GCC Demographic Knowledge: Deep understanding of UAE and GCC consumer behavior across high-impact platforms like Snapchat, Instagram, TikTok, and YouTube.
- Languages: Fluency in English is required; fluency in Arabic is a strong advantage for local UAE audience targeting and search ranking.
Key Performance Indicators (KPIs)
- Cost Per Lead (CPL) & Cost Per Booked Consultation
- Overall Return on Ad Spend (ROAS) across paid hubs
- Cross-Platform Social Media Growth (Audience growth, engagement rates, reach, brand sentiment, and video views across Instagram, TikTok, YouTube, Snapchat, LinkedIn, and Facebook)
- Organic Search Visibility in Google AI Overviews & Local Maps Pack
Ability to commute/relocate:
- Dubai: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Google Ads : 3 years (Required)
- Campaign management: 3 years (Required)
Language:
- English (Required)
Work Location: In person
Title: Performance Marketing, AI / Organic SEO & Omnichannel Social Media Specialist (Healthcare / Clinic)
Company: MEDICBLOOM
Location: Dubai
