Overview
National Sales Manager Jobs in Riyadh, Saudi Arabia at Mindfield Resources
Title: National Sales Manager
Company: Mindfield Resources
Location: Riyadh, Saudi Arabia
Our client is a well-established consumer business with strong reach across Saudi Arabia. As the market shifts, they need a National Sales Manager who understands how sales are really built in the Kingdom: through disciplined route-to-market execution, strong wholesale and general trade relationships, effective direct distribution, and the ability to win in a market where discounters are changing price expectations and shopping behavior.
Your role : This role leads the national sales agenda across General Trade, Traditional Trade, Modern Trade, discounters, and HoReCa. It is for someone who knows that national performance does not come from dashboards alone; it comes from getting the basics right region by region, route by route, and customer by customer.
Key responsibilities
- Lead national sales performance across KSA, with ownership for volume, revenue, mix, and profitability.
- Drive direct distribution and van sales performance, including route quality, outlet coverage, productivity, and execution standards.
- Build stronger channel plans across GT, TT, wholesale, modern trade, discounters, and HoReCa.
- Strengthen relationships with distributors, wholesalers, key retail accounts, and foodservice customers.
- Manage forecasting, trade investments, and commercial discipline to ensure growth is profitable.
- Lead regional teams and frontline managers across the Kingdom, with clear accountability for in-market execution.
Must Have :
- 15 + years of experience in the food industry .
- Strong background across GT, TT, wholesale, modern trade, discounters, and HoReCa.
- Hands-on experience with direct distribution and van sales models.
- Strong understanding of route-to-market execution, distributor management, and frontline sales leadership.
- Experience in food, frozen food, dairy, or adjacent FMCG categories preferred.
- Commercial strength across targets, trade spend, collections pricing, and business performance.
- This role supports the company's workforce localization objectives and applicants must meet current Saudization eligibility requirements.