Overview
Mobile App & Performance Marketing Specialist Jobs in Dubai at Finclutech FZO
This is an individual-contributor role with no team to delegate to — you plan, execute, and optimize personally. It’s also a narrower, deeper mandate than a generalist digital marketing role — you live in ASO, Apple Search Ads, mobile attribution, and install-to-transaction funnels, and you’ve done it before inside a regulated financial product (wallet, remittance, payments, or banking app), not just an e-commerce or gaming app. You own mobile acquisition, app-store presence, and attribution end to end, and you execute personally.
What You Must Know:-
Mobile App Marketing — Core to This Role
– App Store Optimisation (ASO) — iOS App Store and Google Play; keyword strategy, listing copy, screenshots, A/B tests, review management
– Hands-on platform experience in App Store Connect (Product Page Optimization) and Google Play Console (Store Listing Experiments) — not just conceptual ASO knowledge
– Apple Search Ads (ASA) and Google UAC / App campaigns — CPP structure, keyword match types, creative sets
– Deep linking — how they work, deferred deep links, why they matter for campaigns, how to troubleshoot
– Mobile user acquisition funnels for a financial product — install → registration → KYC → first transaction → retention
– Re-engagement and retargeting strategy for lapsed mobile users
– Referral and affiliate programme management — refer-a-friend incentive design, tracking, and fraud prevention; a core acquisition channel for wallet products
– Fintech / Regulated Product Experience
– Demonstrable experience marketing a regulated financial product — wallet, remittance, payments, banking, or a licensed broker/exchange
– Understanding of compliance-aware advertising — Google and Meta’s financial-services ad policies, and working within regulator-reviewed creative and messaging
– Comfort with KYC/funded-account funnels, not just top-of-funnel install metrics
Attribution & Measurement
– Adjust or AppsFlyer — campaign tracking, deep links, cohort analysis, fraud filtering, SKAdNetwork (SKAN)
– Multi-touch attribution — understanding different models and their tradeoffs, not just reading dashboards
– Incrementality testing — knowing the difference between correlation and causation in performance data
– UTM discipline — consistent campaign tagging and QA across all tools
– SKAdNetwork — understanding post-iOS 14 privacy constraints and how they affect reporting
Web & Digital Performance Marketing
– Hands-on experience managing Google Search, Display and Performance Max campaigns
– Meta Ads for web conversion and acquisition campaigns
– Understanding of landing-page conversion optimisation and web-to-app journeys
– Working knowledge of GA4 and Google Tag Manager for web campaign tracking and conversion measurement
– Basic understanding of SEO and website performance; however, mobile app growth remains the primary focus of this role
Analytics
– Firebase Analytics — mobile event tracking, user properties, debug view
– GA4 — funnel analysis, audience building, BigQuery export
– Mixpanel or Amplitude — product analytics, cohort retention, funnel drop-off; at least one is required
– Ability to read and QA data exports — you don’t need to write complex queries but you need to understand results and flag anomalies
AI-Augmented Work
– Claude — for campaign analysis, ASO keyword research, competitive research; daily use, not occasional
– Prompt engineering — knowing how to get reliable, structured output
– AI-powered creative tools (AdCreative.ai, Pencil, or similar) — hands-on experience a strong plus
Performance Reporting
– Weekly and monthly reporting owned end to end — from data pull to insight to recommendation
– CPI, CAC, ROAS, activation rate, D1/D7/D30 retention, funded-account conversion rate — you know what drives each metric
-You act on data. You don’t just present it.
Requirements:-
– 5+ years in a hands-on digital/performance marketing role, with at least 2+ years specifically in mobile app growth (ASO/ASA/UAC)
– Demonstrable experience marketing a regulated financial product — be ready to present real campaigns and real numbers at interview
– Demonstrable results in mobile attribution and funnel optimisation — be ready to present real campaigns and real numbers at interview
– Fluent English, written and spoken
– Must be based in or willing to relocate to Dubai, UAE
– Must be able to work on-site
Nice to Have:-
– App Store Optimisation certifications (AppTweak, or similar)
– UAE, GCC, East Africa, or Latin American mobile-money market experience
– Bilingual: Arabic or Spanish a strong advantage
– Organic social awareness for app- or website-related content — this role does not own broader brand social/content strategy
– Basic HTML/CSS — enough to QA landing pages
– Experience working in a lean team where you had to own the full function yourself
Application Question(s):
- Do you have hands-on experience marketing a regulated financial product (wallet, remittance, payments, banking, forex/CFD, or a licensed broker/exchange)?
- How many years of hands-on experience do you have specifically in Mobile App Marketing / Mobile App Growth?
- Have you managed and optimised mobile app campaigns based on metrics such as CPI, CAC, ROAS, activation rate and retention?
- Do you have hands-on experience with App Store Optimisation (ASO) for Apple App Store and/or Google Play?
- Do you have hands-on experience managing web performance campaigns using Google Search, Display and/or Performance Max?
- Do you have hands-on knowledge of SEO and website performance optimisation?
- What is your current notice period in days & what is your expected salary?
Work Location: In person
Title: Mobile App & Performance Marketing Specialist
Company: Finclutech FZO
Location: Dubai
