Overview
Merchandising Unit Manager Jobs in Jeddah, Saudi Arabia at Americana Foods – National Food Company
JOB PURPOSE:
Ensure superior presence of Americana products in the assigned stores according to the company’s distribution, promotions and pricing plans strategies.
KEY ACCOUNTABILITIES:
Operational
Develop merchandising strategy and in-store programs that balance customers’ expectations and the company’s objectives
Implement and monitor results of in-store and merchandising activities in coordination with merchandisers (internal or external)
Monitor competitor merchandising activities, in-store trends and related development and identify potential impact on Americana’s sales
Analyse sales figures, customers reactions and market trends to anticipate product needs and plan product ranges / stock
Identify and recommend prominent display opportunities / locations in coordination with the Trade Marketing team
Develop weekly working plan for merchandisers and accompany merchandisers on their routes as per requirements
Manage storage and distribution of all P.O.S. materials and other merchandising and sampling aids with proper records
Consult with store managers, buyers, sales associates, or warehouse staff to determine the appropriate placement of displays or products
Maximise customer interest and sales levels by displaying products appropriately
Develop in coordination with the supervisors the ideas or plans for merchandise displays
Implement planogram within the agreed space for stores, and maintain store shelves and inventory in compliance of BDAs
Monitor product shelf life / near expiry products / damaged goods and initiate physical return of the product to the warehouse after seeking due approvals from Sales Director (in-line with BDA)
Follow up on or set up products in-store space using colors, lights, pictures, or other accessories to display the product
Follow up on installing booths, exhibits, displays, carpets, or drapes, as guided by the floor plan of building or specifications
Monitor stock movement and consider markdowns, promotions, price changes, clear outs
Co-ordinate with marketing managers and area sales manager concerning all in-store and related activities that will impact product performance
Develop and conduct merchandising seminars to sales teams whenever required
Reporting
Conduct surveys on pricing, competition and provide inputs to sales and trade marketing teams
Prepare reports on point of sale trend, market share, store coverage, in-store execution as well as assortment and promotion performance
Support Modern Trade team on opportunities, shelf planning, planogram, etc. by sharing reports and insights
QUALIFICATIONS, EXPERIENCE, & SKILLS:
Academic and professional qualifications:
Bachelor’s degree in business administration from a reputed University; specialization in Marketing and Sales Management would be preferred
Experience:
5+ years of experience, preferably in consumer products / packaged goods sector
Location:
Jeddah. 1st Industrial City.
Title: Merchandising Unit Manager
Company: Americana Foods – National Food Company
Location: Jeddah, Saudi Arabia
Category: Retail (Merchandising, Retail Sales), Sales (Retail Sales)
