Overview
Media Buyer / Performance Marketer Jobs in Riyadh Region at Aljazea Company
Title: Media Buyer / Performance Marketer
Company: Aljazea Company
Location: Riyadh Region
Media Buyer / Performance Marketer
Company: Giga Projects
Department: Growth & Marketing
Location: Riyadh
Employment Type: Full-time
Role Overview
The Performance Marketing Specialist will be responsible for planning, launching, managing, and optimizing paid marketing campaigns across digital channels.
The role requires strong analytical skills, hands-on campaign management experience, and an understanding of marketplace economics. The successful candidate will focus on generating profitable bookings, improving customer acquisition cost, increasing repeat usage, and maximizing marketing return on investment.
Key Responsibilities
Paid Campaign Management
Plan, launch, and manage campaigns across Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, Apple Search Ads, and other relevant platforms.
Manage campaigns across multiple services, cities, customer segments, and seasonal demand periods.
Continuously optimize audiences, keywords, bids, budgets, placements, creatives, and landing pages.
Allocate marketing budgets based on performance, service capacity, seasonality, and business priorities.
Coordinate campaigns for new service launches, promotions, and geographic expansion.
Performance Analysis
Monitor key metrics including customer acquisition cost, cost per booking, conversion rate, return on ad spend, contribution margin, repeat rate, and customer lifetime value.
Build and maintain weekly and monthly marketing-performance reports.
Analyze performance by channel, service, campaign, city, customer segment, and acquisition cohort.
Identify underperforming campaigns and take corrective action quickly.
Ensure campaign decisions are based on completed bookings and revenue quality—not only leads, clicks, or app installs.
Marketplace Growth
Work closely with operations to ensure campaigns are aligned with available service-provider capacity.
Avoid generating demand in areas or time slots where operational capacity is unavailable.
Support growth across key marketplace categories, including cleaning, maintenance, and home beauty.
Develop acquisition and reactivation campaigns for new, inactive, and repeat customers.
Support promotional pricing, discount, referral, and loyalty campaigns while monitoring their impact on profitability.
Tracking and Attribution
Work with the product and technology teams to maintain accurate tracking across the website, mobile applications, and booking journey.
Monitor and improve event tracking, conversion attribution, campaign tagging, and analytics dashboards.
Support the implementation and validation of tools such as Google Analytics, Google Tag Manager, AppsFlyer, Adjust, Firebase, and advertising-platform pixels.
Investigate discrepancies between advertising-platform results and internal marketplace data.
Creative Testing
Develop structured testing plans for advertisements, offers, audiences, landing pages, and campaign messages.
Prepare clear creative briefs based on customer insights and campaign performance.
Collaborate with designers, content creators, and external agencies to produce high-performing creative assets.
Document testing results and apply learnings across future campaigns.
Key Performance Indicators
The role will be evaluated based on:
Customer acquisition cost
Cost per completed booking
Return on advertising spend
Marketing contribution margin
Booking conversion rate
New-customer bookings
Repeat-booking and reactivation performance
Campaign budget efficiency
Revenue and GMV generated through paid channels
Accuracy and reliability of campaign tracking
Qualifications
Bachelor’s degree in Marketing, Business, Analytics, E-commerce, or a related field.
Two to five years of hands-on experience in performance marketing, digital acquisition, or growth marketing.
Demonstrated experience managing paid campaigns with meaningful monthly budgets.
Strong experience with Google Ads and Meta Ads.
Experience with TikTok, Snapchat, Apple Search Ads, or mobile-app acquisition is preferred.
Strong understanding of conversion funnels, attribution, campaign tracking, and digital analytics.
Advanced proficiency in Excel or Google Sheets.
Experience with marketplace, e-commerce, delivery, mobility, home-services, or consumer-technology businesses is preferred.
Familiarity with the Saudi Arabian digital-marketing market is an advantage.
Professional proficiency in English is required; Arabic proficiency is strongly preferred.
Required Competencies
Strong analytical and numerical ability
Commercial understanding of unit economics
High attention to detail
Ability to manage multiple campaigns and service categories
Fast and disciplined decision-making
Structured experimentation and problem-solving
Clear communication and reporting
Strong ownership and accountability
Ability to work closely with marketing, product, technology, finance, and operations teams
Do you have any documented performance marketing projects or campaigns? If yes, please email your portfolio, case studies, or campaign reports along with your application for review.