Overview
Marketing Specialist Jobs in Riyadh, Saudi Arabia at Bayut | dubizzle
Position: Marketing Specialist )
Bayut is the number one property portal in the Kingdom, connecting millions of users across the country. We are committed to delivering the best online search experience. As part of Dubizzle Group, Bayut is alongside some of the strongest classifieds brands in the market. With a collective strength of 10 brands, we have more than 200 million monthly users that trust in our dedication to providing them with the best platform for their needs.
As a Marketing Specialist, you will support the execution of innovative marketing strategies that elevate our brand presence and drive consumer engagement. You will play a pivotal role in defining and communicating the essence of our brand, ensuring it resonates with our target audience. You will leverage your expertise in market trends, consumer behaviour, and digital platforms and will be collaborating cross-functionally to develop and implement impactful campaigns that not only enhance brand visibility but also contribute to business growth.
KEY RESPONSIBILITIES
Writing briefs and managing third-party agencies;
Performing market research for competitive landscape analysis;
Building relationships with vendors, agencies, real estate developers, and other stakeholders;
Developing a brand strategy that fosters brand equity of Bayut;
Designing and implementing marketing campaigns to improve product uptake and brand equity;
Accomplishing marketing objectives by planning, developing, implementing, and evaluating advertising and promotion programs;
Researching and implementing new marketing platforms and creative mediums to promote sales;
Planning and executing company events;
Developing and maintaining PR strategies;
Managing ATL & BTL budgets to ensure maximum value;
Planning, directing, and monitoring social media strategies and activities;
Managing lead management campaigns to ensure effective sales;
Ensuring effective use of company assets like OOH, digital space, etc.;
Working closely with departments and agencies and assisting with new product and feature launches;
Tracking and reporting marketing performance to top management;
Working on special projects given by management.
REQUIREMENTS
BS (Hons) degree in Marketing, Business, or a related field required.
2-4 years of preferable experience in real estate.
Proficient in using marketing tools and technologies;
Fluent understanding and application of company values;
Excellent communication and presentation skills;
Strong coordination skills;
Self-starter with the ability to manage workload and adjust as needed;
Detail-oriented with a can-do and flexible approach;
Understands and applies competencies linked to level of expertise.
BENEFITS
High-performing and fast-paced work environment;
Comprehensive health insurance;
Rewards and recognition;
Learning & development opportunities.
About Bayut
Bayut is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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Title: Marketing Specialist
Company: Bayut | dubizzle
Location: Riyadh, Saudi Arabia
Category: Marketing / Advertising / PR (Marketing Manager, Digital Marketing, Marketing Strategy, Branding Specialist / Ambassador)
