Overview
Marketing Specialist Jobs in Dubai at Miniso UAE
Job description
1. Local Brand Building
Analyze UAE maternal-infant market characteristics.Develop a 3-6 month localized brand breakthrough plan.Reconstruct brand positioning for cultural relevance.
2. Social Media Operations
Lead localized Instagram/TikTok account operations.Create high-engagement content:Traditional parenting insights.Product comparison experiments.Working mom vlog series.
3. Ad Placement Optimization
Ramadan, Back-to-School season, Black Friday, Eid al-Adha.Design targeted campaigns for key periods
4. Offline Channel Brand Promotion
Establish partnerships with hospitals/maternal-infant chains.Organize parenting workshops/events, deliver post-event analysis reports.
5. Member Community Operations
Build WhatsApp/Facebook communities
6. Competitor challenge & Improvement
Monitor local competitors (Momstore, Mamas & Papas, Pampers)
Job Requirements
1. Core Competencies
3+ years of MENA region social media experience (case studies required)，Maternal-infant industry network & Meta ads expertise.
2. Cultural Adaptability
Arabic proficiency preferred.Cultural fluency:Deep understanding of Arab family decision-making.Ability to embed brands into cultural narratives while avoiding sensitivities
3. Event Planning Experience
Offline event planning for maternal/community audiences.
4. Data Analysis & Reporting
Independent data analysis, reporting, and optimization proposal drafting
5. Preferred Qualifications
Mothers with 0-3 parenting experience，Prior UAE maternal brand experience，Proficiency in picture, video editing tools.
Assessment （Training period）
1. Social Media Optimization Initiatives
Increase average daily social media post views from 500+ to 1,000+
2. Offline Event Planning & Execution
Execute quarterly parenting workshops, sharing sessions, and offline events
3. Community Development & Engagement
whatsApp,Facebook ,tiktok community building
Job Type: Full-time
Pay: AED7,000.00 – AED10,000.00 per month
Job Type: Full-time
Pay: AED7,000.00 – AED10,000.00 per month
Title: Marketing Specialist
Company: Miniso UAE
Location: Dubai
