Overview
Marketing Research Specialist Jobs in Riyadh, Saudi Arabia at SOL Business Solutions
Title: Marketing Research Specialist
Company: SOL Business Solutions
Location: Riyadh, Saudi Arabia
Job Summary:
We are seeking a detail-oriented and analytical Marketing Research Specialist to join our marketing team. The successful candidate will be responsible for conducting market research, analyzing consumer behavior, monitoring industry trends, and providing data-driven insights to support strategic marketing decisions. This role requires excellent research, analytical, and communication skills, along with the ability to transform complex data into actionable recommendations.
Key Responsibilities:
- Conduct qualitative and quantitative market research to identify customer needs, preferences, and purchasing behaviors.
- Collect, analyze, and interpret market data from various sources.
- Design surveys, questionnaires, and research methodologies to gather valuable customer insights.
- Prepare detailed reports, presentations, and dashboards with research findings and strategic recommendations.
- Collaborate with the marketing team to develop data-driven marketing campaigns and initiatives.
- Evaluate the effectiveness of marketing campaigns by analyzing performance metrics and customer feedback.
- Identify new market opportunities and provide recommendations for business growth.
- Maintain accurate research databases and ensure data integrity.
- Support product launches, branding initiatives, and business development projects with market intelligence.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, Economics, Statistics, or a related field.
- Previous experience in market research, marketing, or business analysis is preferred.
- Strong analytical and critical thinking skills.
- Excellent written and verbal communication skills in English.
- Proficiency in Microsoft Office (Excel, PowerPoint, Word).
- Strong organizational skills with the ability to manage multiple projects simultaneously.
- Attention to detail and the ability to work independently as well as within a team.