Overview
Marketing Manager, Ultra Fast Grocery/Saudi National Jobs in Riyāḑ al Khabrā’, Saudi Arabia at Afaq Q Tech General Trading (Amazon)
Position: Marketing Manager, Ultra Fast Grocery (Saudi National)
Location: Riyāḑ al Khabrā’
DESCRIPTION
Are you customer obsessed, flexible, smart and analytical, strategic yet execution focused, hungry and passionate about helping shape the future of online shopping, and make it increasingly easier and better for customers to shop online?
Amazon strives to be Earth’s most customer-centric company where people can find and discover virtually anything they want to buy online.
By giving customers more of what they want – low prices, vast selection, and convenience – Amazon continues to grow and evolve as a world-class e-commerce platform.
Amazon Fresh team is looking for an execution-driven manager to lead marketing and merchandising for the UFG product. As Sr. Marketing Manager, you will own end-to-end marketing and prime customer engagement for the program. The scope of the role is to drive growth of service in UAE and KSA, scale prime customer penetration and influence retention/frequency of shopping. The role owns the content experience of the respective category across all customer touch-points both on-site and off-site.
This role is accountable for category content ideation, customer acquisition and retention planning/cost and development, and includes a high degree of complexity, detail and responsibility.
Key to success will be the ability to utilize customer insight and data to develop relevant editorial content, marketing programs, design customer cohort tests and quickly double down on programs that show success. This individual must excel in managing and navigating cross-functional efforts and partnering with product team, customer experience, analytics teams, centralized marketing and traffic teams.
As part of our commitment to complying with national labor laws and applicable legislations in the Kingdom of Saudi Arabia, this position is open to candidates who fulfill the specific nationality criteria stipulated by local regulations.
Key job responsibilities
Strategy & Planning
Develop marketing strategy for Fresh business
Create annual/quarterly marketing plans
Set KPIs and growth targets
Budget planning and allocation
Performance tracking and optimization
Customer Growth & Acquisition
Drive customer acquisition strategy
Understand customer behavior and cohorts
Design and execute promotional campaigns
Manage customer retention programs
Analyze and improve customer lifetime value
Analytics & Reporting
Monitor key business metrics
Analyze campaign performance
Track ROI on marketing spend
Create executive-level reporting
Identify growth opportunities through data
Campaign Management
Multi-channel campaign execution
Seasonal events
Creative direction and oversight
Campaign calendar management
Product Marketing and Branding
New product launch strategies
Category expansion plans
Seasonal promotional planning
Fresh-specific value proposition
Cross-functional Leadership
Collaborate with Retail/Operations/Tech/Finance/PR teams
Exposure with senior leadership
BASIC QUALIFICATIONS
– 5+ years of professional non-internship marketing experience
– Experience working with creative teams, content managers and marketers to bring brand promise to life
– Experience building, executing and scaling cross-functional marketing programs
– Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
– Experience presenting metrics and progress to goal to senior leadership
PREFERRED QUALIFICATIONS
– 2+ years of segmentation and developing customer profiles experience
– Experience in supporting quantitative and qualitative consumer research
– Experience using data and metrics to measure impact and determine improvements
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Title: Marketing Manager, Ultra Fast Grocery/Saudi National
Company: Afaq Q Tech General Trading (Amazon)
Location: Riyāḑ al Khabrā’, Saudi Arabia
Category: Marketing / Advertising / PR (Marketing Manager, Marketing Strategy, Digital Marketing)
