Overview
Marketing Manager ME, Caucasus & Pakistan Jobs in Doha, Qatar at Mena Jobs
Marketing Manager for the Middle East, Caucasus & Pakistan Commercial team in Doha, Qatar.
Manage and work closely with the Digital & Marketing Operations Team to develop the region’s marketing campaign, including end‑to‑end omnichannel channel assets development and localisation for all B2B & B2C activities.
Key Accountabilities
- Manage and plan the regional campaign requirements and objectives, providing regionalised inputs and local insights to ensure relevance to the market context.
- Work with the Manager Digital & Marketing to develop and plan strategic brand B2B & B2C initiatives for the assigned region/stations in discussion with other key stakeholders.
- Establish, communicate and plan critical end‑to‑end B2B & B2C campaign timelines and deliverables with various stakeholders—from campaign objectives, budget proposal, creative asset development proposal, to post‑campaign calendar and tracking reports.
- Liaise and work with Sales Teams to incorporate feedback and requirements while planning B2B & B2C campaign objectives during the pre‑campaign and implementation planning phase.
- Collaborate with the Digital & Marketing Operations Manager to design and develop core campaign processes and requirements, facilitating scalability and efficiency of all B2B & B2C campaigns.
- Ensure the best use of the assigned marketing budget in the most cost‑efficient way to achieve agreed B2B & B2C campaign KPIs.
- Monitor day‑to‑day marketing campaigns in the assigned region, ensuring alignment with established processes and timelines, and provide regular tracking and reports to leadership teams.
- Work with the Digital and Marketing Operations Manager to plan and monitor channel performance using dashboards and performance tracking tools, taking relevant actions to achieve objectives and KPIs for all B2B & B2C campaigns.
- Maintain daily interactions with the Marketing Campaign team and Head Office stakeholders in Pricing, Loyalty, CRM, Marketing, Digital, and other relevant departments.
- Plan and propose efficient media buys for the region in collaboration with the Digital Direct and Loyalty Managers to achieve needed efficiencies and reach the target for region/stations.
- Act as brand custodian, ensuring all B2B & B2C campaign assets are compliant with Qatar Airways brand guidelines and standards.
Qualifications
- Bachelor’s Degree or equivalent with a minimum of 6 years of job‑related experience.
- Strong experience in Marketing and Digital.
- Previous managerial experience in a marketing role.
- Experience in digital marketing, including advanced mar‑tech knowledge.
- Extensive knowledge of all digital channels and sub‑channels.
- Expertise in acquisition, conversion, and retention techniques.
- Expertise in all digital tracking and monitoring aspects, as well as reporting tools.
- Experience in corporate business acquisition, partnerships and loyalty marketing.
- Knowledge of Arabic language is an added advantage.
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Title: Marketing Manager ME, Caucasus & Pakistan
Company: Mena Jobs
Location: Doha, Qatar
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