Overview
Marketing Manager; F&B Jobs in Jeddah, Saudi Arabia at Sscegypt
Position: Marketing Manager (F&B)
The Group Marketing Manager will lead the strategic and hands-on marketing efforts across MAO Group’s portfolio of F&B brands. This role is responsible for driving brand growth, increasing sales performance, and building scalable marketing foundations for both established and emerging concepts. You will work across fast food and fast-casual brands, managing marketing strategy, campaign execution, and brand development from proof-of-concept through to expansion.
The role requires a balance of strategic thinking and on-the-ground execution.
Key Responsibilities Brand Strategy & Development
- Develop and execute brand strategies and positioning for new and existing F&B concepts.
- Lead the creation and evolution of brand identities, ensuring clarity, consistency, and market relevance.
- Oversee outsourced development of brand guidelines and ensure alignment across all brand touchpoints.
Marketing & Campaign Management
- Plan and execute full-cycle marketing campaigns (digital and offline), from ideation through launch and performance review.
- Drive sales growth through targeted, data-informed marketing initiatives.
- Coordinate promotions, seasonal campaigns, and brand activations aligned with commercial objectives.
Social Media & Content
- Lead social media strategy, content direction, and audience engagement across platforms.
- Ensure content reflects brand tone, positioning, and customer insight.
- Monitor performance metrics and optimize content and campaigns accordingly.
Packaging & Brand Assets
- Develop packaging concepts that reflect brand identity while meeting operational and cost considerations.
- Coordinate with suppliers and internal stakeholders to ensure packaging consistency and feasibility.
New Concept Launch & Scaling
- Support the launch of new F&B concepts, including branding, packaging, and go-to-market plans.
- Manage brands in the proof-of-concept phase and support their transition into scalable, repeatable models.
- Adapt marketing strategies as brands expand across locations and markets.
Cross-Functional Collaboration
- Work closely with operations, supply chain, and leadership teams to align marketing with business realities.
- Manage multiple brands simultaneously until each is fully established and structured.
Experience & Qualifications
- Proven experience in F&B marketing, preferably within fast food or fast-casual brands.
- Demonstrated track record of driving sales growth through effective marketing strategies.
- Experience building and launching new F&B concepts, including branding, packaging, and launch planning.
- Strong understanding of digital marketing, social media platforms, and content ecosystems.
Skills & Capabilities
- Strong brand strategy and positioning expertise.
- End-to-end campaign management across digital and offline channels.
- Ability to manage outsourced creative and branding partners.
- Practical understanding of packaging development and operational constraints.
- Comfortable managing early-stage brands and supporting rapid growth and expansion.
- Highly organized, able to multitask across multiple brands and priorities.
Personality & Work Style
- Fast-paced, creative, and execution-driven.
- Strong leadership and communication skills with a collaborative approach.
- Energetic, resourceful, and hands-on when needed.
- Comfortable operating in dynamic, growth-stage environments.
They are a startup and building the business and the candidate will have a lot of work to be done and to build his own department.
#J-18808-Ljbffr
Title: Marketing Manager; F&B
Company: Sscegypt
Location: Jeddah, Saudi Arabia
Category: