Overview
Marketing Manager – Digital and Offline Jobs in Dubai, Dubai, United Arab Emirates at Cambridge Educational Institute
Title: Marketing Manager – Digital and Offline
Company: Cambridge Educational Institute
Location: Dubai, Dubai, United Arab Emirates
Position: Marketing Manager – Digital and Offline
Location: Dubai
Salary: AED 6,000 – 7,000/month
Employment Type: Full-Time
Company: Cambridge Education
About Cambridge Education
Cambridge Education is a trusted and well-established professional training and talent development group with 38+ years of excellence in delivering globally recognized certifications. Headquartered in the UAE, Cambridge Education partners with leading international certification bodies and serves professionals across multiple industries worldwide.
Our programs span Project Management, IT, Cyber Security, HR, Leadership, Finance, Risk Management, Artificial Intelligence, and other emerging domains. With a strong brand presence and a commitment to quality, Cambridge Education continues to drive innovation and impact in the global education ecosystem.
Role Overview
The Marketing Manager – Digital and Offline – Education & Global Certifications is a senior, hands-on leadership role responsible for driving end-to-end (360°) marketing strategy, brand positioning, demand generation, and team development. Based in Abu Dhabi, this role will lead marketing initiatives that support business growth, strengthen brand visibility, and generate high-quality leads for both B2C and B2B training programs.
The ideal candidate combines strategic thinking with strong execution capabilities and has proven experience building and managing high-performing marketing teams.
Key Responsibilities
Marketing Strategy & Brand Management
- Develop and execute comprehensive 360° marketing strategies covering digital marketing, branding, partnerships, PR, and events.
- Strengthen brand awareness and positioning across regional and global markets.
- Ensure brand consistency across all marketing channels, communications, and customer touchpoints.
Demand Generation & Performance Marketing
- Drive lead generation and enrollment growth through digital channels including paid media, SEO, social media, email marketing, and content campaigns.
- Plan, manage, and optimize performance marketing campaigns across Google Ads, social platforms, and other paid channels.
- Track campaign ROI, conversion rates, and cost-per-lead metrics to ensure marketing efficiency.
Team Leadership & Collaboration
- Build, mentor, and lead a high-performing marketing team across digital, content, design, and campaign functions.
- Define team KPIs, manage performance, and support skill development.
- Collaborate closely with sales, business development, and product teams to align marketing efforts with revenue and growth objectives.
Content, Social Media & CRM
- Oversee content strategy including website content, blogs, landing pages, email campaigns, and marketing collateral.
- Manage social media strategy to enhance engagement, reach, and brand credibility.
- Leverage CRM and marketing automation tools to nurture leads and support the sales funnel.
Partnerships, Events & Market Presence
- Plan and execute marketing initiatives for events, webinars, workshops, and strategic partnerships.
- Support institutional branding and corporate engagement initiatives.
- Identify new channels and opportunities to expand market reach.
Analytics, Reporting & Optimization
- Monitor and analyze marketing performance dashboards and reports.
- Use data-driven insights to continuously optimize campaigns and strategies.
- Present marketing performance and growth insights to senior management.
Marketing & Leadership Skills Required
- Strong expertise in digital marketing, brand management, and performance marketing.
- Proven experience in building and leading marketing teams.
- Hands-on experience with CRM platforms, marketing automation, and analytics tools.
- Excellent project management, communication, and stakeholder alignment skills.
- Ability to balance strategic planning with hands-on execution.
Required Qualifications & Experience
- Bachelor’s Degree (Mandatory) in Marketing, Business Administration, Communications, or a related field.
- 7+ years of marketing experience, preferably within the education, training, or professional certification industry.
- Strong understanding of global certification markets (e.g., PMP®, IT, HR, Finance, Cyber Security, AI, etc.).
- Demonstrated success in demand generation, brand growth, and campaign leadership.
- Experience working in or managing teams within the UAE or Middle East market is highly preferred.
- Candidates must be based in Abu Dhabi or open to relocating.
Why Join Cambridge Education
- Opportunity to lead marketing for a respected brand with global reach.
- Strategic leadership role with high visibility and impact.
- Collaborative, growth-driven, and innovative work environment.
- Competitive compensation and benefits package.
- Long-term career growth and professional development opportunities.
Interested candidates are invited to apply by submitting their CV to [email protected], highlighting relevant marketing leadership experience and key achievements.