Overview
Marketing Manager Jobs in Dubai, Dubai, United Arab Emirates at First Bit Middle East
Title: Marketing Manager
Company: First Bit Middle East
Location: Dubai, Dubai, United Arab Emirates
Marketing Manager | Russian Speaker
About the Role: A senior marketing leadership role setting strategy and owning outcomes for FirstBit’s UAE/GCC marketing function; brand, demand generation, and pipeline contribution for a construction ERP product with a technical, multi-stakeholder B2B sales cycle. This role carries budget ownership and works directly with the senior leadership, a significant portion of whom communicate in Russian.
Key Responsibilities
· Run FirstBit’s day-to-day marketing execution – content calendar, paid campaigns, and events.
· Set direction for content, digital advertising, and event marketing, delegating execution to the team (content writers, and BDR).
· Define and own the lead-to-pipeline process in CRM, working with the BDR on qualification criteria and with sales on handoff and conversion tracking.
· Plan and manage online advertising (paid search, SEO, LinkedIn, programmatic) targeting construction industry decision-makers. Case studies and client testimonials.
· Build FirstBit’s brand and market position within the UAE construction industry, competitive positioning, messaging, and thought leadership.
· Set the events strategy: client business breakfasts, webinars, and industry event presence, deciding where and why FirstBit shows up.
· Report marketing performance and strategy directly to the Head of Commercial Department.
· Build out and scale the marketing team over time as the business grows.
What We’re Looking For
· 4+ years in B2B marketing, with 2+ years managing a small team.
· Preferred proven experience marketing a technically complex product (software, ERP, SaaS, fintech). Experience managing a CRM-driven lead pipeline.
· Hands-on content and campaign management experience, not purely strategic.
· Strong track record in event-led B2B marketing (executive breakfasts, industry conferences).
· Russian and English language fluency strongly preferred.
· UAE/GCC market experience preferred; construction/contracting industry knowledge is a plus.
What We Offer
· Competitive compensation with performance-based incentives.
· Corporate mobile connection.
· Health Insurance coverage for you and for your kids.