Overview
Marketing Executive/Digital Marketing Specialist Jobs in Sharjah, UAE/Dubai at Confidential Company
Position: Marketing Executive / Digital Marketing Specialist
Responsibilities
- Develop plan and implement comprehensive digital marketing strategies to support lead generation and brand awareness objectives.
- Collaborate with media agencies and internal stakeholders to launch and optimize online advertising campaigns across SEM, social media, display networks and other digital channels.
- Evaluate marketing campaign performance and ensure the effective use of channels, tools and media for maximum ROI.
- Prepare and present monthly marketing performance reports highlighting campaign effectiveness and return on investment.
- Monitor and manage the lead lifecycle through the MIS CRM system and coordinate with commercial teams to ensure timely lead follow-up.
- Update and maintain the company website ensuring content accuracy, campaign alignment and adherence to SEO best practices.
- Conduct market research to identify emerging opportunities, industry trends, customer behavior and competitor activities.
- Develop and execute marketing campaigns across multiple online and offline channels.
- Create engaging content and marketing copy for digital platforms, websites, email campaigns, brochures and promotional materials.
- Measure campaign performance using analytics tools and recommend improvements based on data‑driven insights.
- Work closely with internal departments to align marketing initiatives with business objectives and annual marketing plans.
Qualifications
- Bachelor’s Degree in Marketing, Digital Media, Communications, Business Administration, or a related field.
- 3–7 years of proven experience in digital marketing, marketing communications, or a similar role.
- Strong knowledge of Google Ads, Meta Ads, Linked In Campaign Manager, SEO, SEM and digital marketing best practices.
- Hands‑on experience with Google Analytics, Google Search Console, Meta Insights and other marketing analytics platforms.
- Familiarity with CRM systems, marketing automation tools, and website CMS platforms.
- Excellent written and verbal communication skills with strong content creation and copywriting abilities.
- Strong analytical mindset with the ability to interpret data and generate actionable insights.
- Excellent organizational, project management, and reporting skills.
- Ability to manage multiple campaigns simultaneously and work effectively in a fast‑paced environment.
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Title: Marketing Executive/Digital Marketing Specialist
Company: Confidential Company
Location: Sharjah, UAE/Dubai
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