Overview
Manager – Strategy & Insights Jobs in جدة at Publicis Groupe
The Manager role in the Strategy & Insights team is responsible for:
- Managing the strategy & insights on key assigned clients
- Consistently delivering inspiring and untapped insights to deliver breakthrough thiking
- Consistently driving improvement in the strategy product
- Consistently influencing improvement in the creative product
- Forging a trusting and reliable partnership with internal teams
- Forging a trusting and reliable partnership with client teams
- Actively uses and advocates the Publicis Groupe FUEL platform.
- Actively participates in every Groupe and Agency OPEN brief with inspiring springboards.
- Deconstructs past award submissions to identify key components of a successful story and discusses findings consistently.
- Comes up with proactive briefs for clients based on qualified opportunities.
- Leads the client’s Effectiveness awards entries and submissions, regionally and globally.
- Support creative teams on Creative awards for clients.
- Is focused on being revelatory vs. boring as a strategist. Insights need to be insightful vs facts or observations.
- Is persistent about improving the craft of the strategic thinking behind briefs.
- Attends trainings – internal and external – promptly.
- Drives the team to scour culture for new uses of tehcnology, data and design to weave innovative thinking into strategic work.
- Leads and creates focused, insightful and inspiring connections plans with creative briefs (not just a briefing springboard).
- Manages and builds primary and secondary research: 1) for clients, and 2) for the agency.
- Shows ability to synthesize qualitative and quantitative data from sources available, to provide strategic implications and creative inspiration.
- Participates in agency new business pitches and creates an impact through detailed and distinctive strategic thinking.
Business Acumen & Operational Efficiency
- Is knowledgeable about the client’s category and business.
- Creates successful reviews of work and final delivery of assignments and tasks for clients and pitches.
- Creates client presentations that succinctly but effectively tell the story and appropriately positions the work for success.
- Creates category and competitive landscape assessments.
- Plans client workshops and actively participates.
- Creates monitoring of social, cultural and technological trends along with their impact on attitudes and behaviours.
- Creates team participation in client-conducted researches.
- Displays attention to detail when producing reports and updates to stakeholders.
- Creates consistent monitoring of every campaign’s performance for clients – brand, business and media, and builds optimization plans for the next campaigns.
- Nourishes and safeguards client relationships, maintains contact, is proactive with knowledge-sharing and builds a strong rapport.
Innovative & Analytical Mindset
- Market Research: Designs and executes original methods of primary research producing actionable reports.
- Ideation: Sythesizes complex information into compelling stories and inspiring creative opportunities.
- Competitive Analysis: Drives analysis about (and hence, is aware of) threats and opportunities for clients. Shares with others.
- Presentation Development: Engages in presentations with clear narratives that are insightful and distinctive vs. typical strategists.
- Strategic proactivity: Keeps cross-functional teams focused on higher-level strategic goals of the brand, and keeps inspiring through proactive opportunities.
- Strategic partnership: Maintains an authentic trust with clients and agency teams, based on competence, reliability and value.
- Bachelors or Masters degree in marketing, research, data or business.
- 5-6 years of experience in a similar role within an agency.
- Fluent Arabic & English.
- Experience working on airlines, tourism & telco a plus.
Title: Manager – Strategy & Insights
Company: Publicis Groupe
Location: جدة
