Overview
Manager Media Planning Jobs in Riyāḑ al Khabrā’, Saudi Arabia at Esports World Cup Foundation
Location: Riyāḑ al Khabrā’
Reporting to:
Senior Director Corporate Marketing
Job Purpose:
The Manager Media Planning is responsible for developing and executing a robust media strategy for a global Esports event, expected to surpass the Super Bowl on a scale over the next decade. The role involves planning, budgeting, and implementing high-impact advertising campaigns across digital, print, TV, and out-of-home (OOH) media. The candidate will drive brand awareness, audience engagement, and market penetration in Saudi Arabia, the MENA region, China, and Western markets, ensuring a seamless and effective media presence both locally and globally.
Duties and Responsibilities
Develop and execute a comprehensive media strategy aligned with business objectives.
Plan and manage large-scale media investments, ensuring efficiency and high ROI.
Oversee media campaigns for key seasons, ensuring cultural relevance and market impact.
Manage media planning for Esports competitions, festivals, concerts, and media productions (e.g., documentaries, “Song of the Year” releases).
Optimize advertising placements across digital platforms (Google, Meta, Tik Tok, Spotify, etc.), TV, print, and OOH.
Collaborate with internal teams, government entities, and external media agencies to execute campaigns.
Monitor, analyze, and report on campaign performance, adjusting strategies based on insights.
Stay ahead of global and local media trends, ensuring the event’s media strategy remains innovative and competitive.
Education and Experience
8+ years of experience in media planning, advertising, or marketing, preferably within sports, Esports, entertainment, event industries or top media agencies.
Bachelor’s or master’s degree in marketing, Media, Communications, Business, or a related field.
Knowledge, Skills, and Abilities
Expertise in media planning & buying across digital, print, TV, and OOH platforms.
Strong understanding of regional and international media markets.
Proven experience in handling large media budgets and ensuring high ROI.
Analytical mindset, capable of tracking KPIs and optimizing media investments.
Stakeholder management skills to coordinate with government entities, content teams, and media agencies.
Ability to thrive in a fast-paced, high-pressure environment with tight deadlines.
Fluency in English and Arabic.
Benefits:
Relocation support
Competitive compensation
Housing allowance
VIP medical insurance
Opportunity to work on a new exciting project with a group of passionate professionals. You will get the freedom to excel and make a real impact.
Diversity disclaimer
Our mission is to build a diverse organization where our members, regardless of background or identity, have a sense of belonging. We genuinely believe that thanks to creating a collaborative environment where different perspectives are valued, we can achieve more. Together, we want to reshape the boundaries of what is achievable in the esports domain.
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Title: Manager Media Planning
Company: Esports World Cup Foundation
Location: Riyāḑ al Khabrā’, Saudi Arabia
Category: Marketing / Advertising / PR (Marketing Communications, Marketing Strategy, Marketing Manager, Advertising Manager)
