Overview
Manager – Brand Marketing Jobs in Riyadh, Saudi Arabia at Apparel FZCO
The position is responsible for developing and implementing the long-term and short-term marketing and financial strategies for the brand(s). The role requires extensive interaction with internal and external stakeholders.
Responsibilities:
Brand Management
Developing integrated communication strategies to enhance brand equity and preference.
Managing media planning and resource utilization efficiently.
Overseeing marketing, advertising, and promotional activities and staff.
Understanding product positioning and brand communication using integrated tools.
Formulating business plans to achieve profitability.
Developing brand positioning strategies aligned with brand objectives.
Ensuring brand strategies are implemented across all stores and territories.
Collaborating with media groups for communication themes.
Working with stakeholders to educate and build the brand.
Implementing strategies to build and maintain a customer database.
Promotions & Events
Recommending promotions and events in consultation with brand custodians.
Ensuring timely development and approval of communication materials.
Forecasting footfall and sales increases during promotions to evaluate ROI.
In-store & Outdoor Media Planning
Securing prime outdoor advertising locations.
Meeting seasonal and campaign time frames.
Negotiating favorable rates and ensuring regular updates of outdoor media.
Maintaining brand image consistency across media.
Proposing innovative POS materials and store branding solutions.
Budgeting & Planning
Preparing and managing the annual marketing budget.
Developing marketing calendars and product catalogs.
Monitoring budget utilization and making recommendations.
Media Management
Coordinating media buying with corporate marketing.
Tracking and reviewing advertising effectiveness.
Setting agency deliverables and approvals.
Market Research
Conducting market research on customer preferences and buying patterns.
Evaluating media campaign effectiveness and setting research goals.
Additional Responsibilities
Negotiating with vendors and media groups.
Creating opportunities for co-branding and cross-promotions.
Managing PR and media coverage strategies.
Overseeing loyalty programs and membership strategies.
Representing brands at media and marketing events.
Visiting stores and markets for implementation assessment and competitive intelligence.
Staying updated on marketing best practices, trends, and competition.
Coordinating with mall management and understanding seasonal launches and displays.
Qualifications:
The ideal candidate should have over 7 years of progressive experience in brand management, with at least 5 years in retail. Proven success in strategic brand initiatives, customer engagement, and measurable results is essential.
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Title: Manager – Brand Marketing
Company: Apparel FZCO
Location: Riyadh, Saudi Arabia
Category: Marketing / Advertising / PR (Branding Specialist / Ambassador, Marketing Manager, Marketing Strategy, Marketing Communications)
