Overview
Lead – Product Analytics Jobs in Doha, Qatar at TOD by beIN
Title: Lead – Product Analytics
Company: TOD by beIN
Location: Doha, Qatar
Position Summary:
The Lead – Product Analytics is responsible for leading the Product Analytics function for TOD, enabling data-driven decision-making across Product, Content, Marketing, Commercial and Customer Experience.
The role transforms complex customer, product and commercial data into actionable insights that improve user acquisition, engagement, conversion, retention and overall platform performance. Working closely with Data Engineering, Data Science, Product and business stakeholders, the role ensures that appropriate data structures, analytical frameworks, dashboards and performance measures are established to support effective decision-making.
The role also provides leadership to the Product Analytics team, promotes high standards of data quality and governance, and champions a strong data-driven culture across the organization.
Key Responsibilities and Accountabilities:
- Lead the Product Analytics function and define analytics priorities in alignment with TOD’s business, product and commercial objectives.
- Partner closely with Product, Content, Marketing, Commercial and Customer Experience teams to identify business questions, analytics requirements and opportunities for value creation.
- Analyze customer and product behavior across the full user journey, including acquisition, activation, engagement, conversion, retention, churn and reactivation.
- Develop actionable insights and recommendations to support product development, customer experience and commercial decision-making.
- Define, monitor and continuously improve key product and customer KPIs and performance measurement frameworks.
- Develop and maintain dashboards, reports and analytical tools that provide clear and timely visibility of business and product performance.
- Work closely with Data Engineers to translate business requirements into appropriate data structures, datasets and semantic layers.
- Partner with Data Scientists on advanced analytics, customer segmentation, predictive modelling and other data-driven initiatives.
- Lead analysis of customer funnels and identify opportunities to improve conversion, engagement and retention.
- Support Product teams in evaluating product features and initiatives through appropriate measurement methodologies, experimentation and performance analysis.
- Ensure accuracy, consistency and reliability of analytics outputs through robust data validation, quality-control processes and documentation.
- Establish appropriate analytics standards, methodologies and best practices across the Product Analytics function.
- Translate complex analytical findings into clear business recommendations for both technical and non-technical stakeholders.
- Present insights, trends and recommendations to senior stakeholders and support evidence-based decision-making.
- Manage analytics priorities, project plans, timelines and deliverables to ensure business requirements are met.
- Lead, coach and develop team members, ensuring effective allocation of responsibilities and high-quality delivery.
- Collaborate with relevant stakeholders to ensure compliance with data governance, security and privacy requirements.
- Continuously identify opportunities where analytics, automation and improved reporting can generate measurable business value.
Job Requirements:
Experience:
- Minimum 6+ years of relevant experience in Product Analytics, Business Intelligence, Data Analytics or a closely related field.
- Strong experience within OTT, digital media, subscription-based digital products, e-commerce or other direct-to-consumer environments is highly desirable.
- Minimum 2+ years of experience leading or managing analytics professionals.
- Demonstrated experience working with senior business, product and technology stakeholders.