International Marketing Manager

Overview

International Marketing Manager Jobs in Dubai, UAE at We Lend LLC.

At WELEND  , we are a global leader in providing

innovative

financial solutions, specializing in loan services that empower individuals and businesses alike. With a growing international presence, we are looking for an experienced International Marketing Manager   to drive strategic marketing initiatives focused on ad management   and lead generation   across multiple regions. If you are passionate about developing and executing marketing campaigns that attract high-quality leads and help us expand globally, we’d love to hear from you.

MUST BE ABLE TO WORK NY EST TIME ZONE – 9am to 5 PM EST      Job Overview:

We are looking for a

results-driven

International Marketing Manager   to lead our ad management, lead generation, and growth strategies across various international markets. This role is crucial in generating and nurturing leads, overseeing global ad campaigns, and driving measurable marketing results. You will work closely with global marketing teams, sales, and product managers to create effective ad campaigns and lead funnels that contribute to the growth of our business in

diverse

regions.

Key Responsibilities:

Plan, execute, and optimize international paid advertising campaigns across multiple channels (Google Ads, Linked In, Facebook, Instagram, etc.) to increase

brand awareness

and drive lead generation.  Collaborate with regional teams to tailor ad campaigns to different international markets, ensuring cultural relevance and compliance with local regulations.  Analyze campaign performance, track KPIs, and make

data-driven decisions

to improve ROI on all advertising initiatives.

Develop and test ad creatives and messaging that resonates with target audiences in different countries.  Develop and implement international lead generation strategies across digital platforms, including search, display, social media, and email campaigns.  Optimize the lead nurturing process to improve conversion rates, from awareness to lead qualification and ultimately to sales conversion.  Utilize data analytics to segment audiences and optimize lead funnels for maximum efficiency and effectiveness.

Drive content marketing initiatives to generate inbound leads through blogs, whitepapers, webinars, and downloadable assets.

Lead Management & Nurturing:

Collaborate with the sales team to ensure smooth handover of qualified leads, and optimize lead scoring and nurturing processes to maximize sales conversions.  Create automated lead nurture campaigns that engage leads throughout their buyer journey, ensuring they are nurtured through targeted content and personalized communications.  Implement A/B testing for lead forms, landing pages, and calls to action to continually improve lead quality and quantity.

Analytics & Reporting:

Monitor, track, and analyze key marketing metrics (CPL, CTR, conversion rates, etc.) to assess the effectiveness of ad campaigns and lead generation efforts.  Provide regular reports on campaign performance, lead generation success, and ROI to

senior leadership

.  Use insights from analytics to continually optimize campaigns and propose strategies for future growth.  Work closely with regional marketing teams, product teams, and external agencies to ensure cohesive and aligned international marketing campaigns.

Stay

up-to-date

with market trends, competitor activities, and global marketing best pract…

Title: International Marketing Manager

Company: We Lend LLC.

Location: Dubai, UAE

Category: Marketing / Advertising / PR, IT/Tech